The fourth in its series, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology. The list of Telugu States (States of Telangana & A.P ) brands starts off with Media giant TV 9 stands in first place (with pan India rank of 386 among all MAB brands) among the ten brands from the region. The TV brand has improved its rank over its 2016 rank of 992. Celkon, in the category of Personal Gadgets category, ranking second in the combined two states, has slips 212 places down with MAB 2016 rank 239 falling to a pan-India rank of 451. Sakshi, the newspaper ranks in third among Telugu states with pan-India rank of 535 in the list of Most Attractive Brands of the Telugu speaking region.
Observing the MAB brands on pan-India basis, South Korean Consumer Electronics giant – Samsung, claiming its top spot after falling by two ranks from 2016.LG and Sony have both dropped a rank lower from the 2016 report to take thesecondand third rankthis year.Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank fourth in 2017. Honda ranks fifth after ranking fourth in 2016 and sixth in 2015. The sixth Most Attractive brand in 2017 is Apple, which has steadily climbed to this position after ranking 18th in 2016 and 15thin 2015.Maruti Suzuki (MAB 2016 – rank 8 and MAB 2015 – rank 12), Hewlett Packard (MAB 2016 – rank 17 and MAB 2015 – rank 8),Bajaj (MAB 2016 – rank 6 and MAB 2015 – rank 9) and Dell (MAB 2016 – rank 15 and MAB 2015 – rank 5) take the seventh to tenth ranks this year and completes the top 10 Most Attractive Brands for 2017.
Reliance takes the 11th rank after gradually ascending from rank 23 in 2015 and rank 26 in 2016. One of the lists major brand rank climbs is Patanjali; from ranking 371 in 2015 to ranking 87 in 2016 to making it to rank 12 in 2017. Hyundai (MAB 2016 – rank 22 and MAB 2015 – rank 37), Godrej (MAB 2016 – rank 13 and MAB 2015 – rank 10) and Lenovo (MAB 2016 – rank 25 and MAB 2015 – rank 21) rank 13th 14th and 15th respectively. Adidas ranks 16th this year after ranking 39th in 2016 and 58th in 2015. Airtel (MAB 2016 – rank 9 and MAB 2015 – rank 18), Whirlpool (MAB 2016 – rank 41 and MAB 2015 – rank 19), Google (MAB 2016 – rank 102 and MAB 2015 – rank 105) and Oppo (MAB 2016 – rank 89 and MAB 2015 – rank 341)feature in ranks 17 to 20 in the report.
“The Telugu States are unique in that they offer a mix of variety of cultures, languages, foods and experiences. Andhra Pradesh and Telangana are in a sense are best representation of an amalgamation of this diversity and diversity is something that our study radiates. Our research covers different parts of the country and consequently the insights derived also cover diverse perceptions of consumer influencers. It is not difficult to see that these two Telugu states carry the potential to create more national brands on the basis of attractiveness or appeal,” commented N. Chandramouli, CEO, TRA Research.
India’s Most Attractive Brands 2017, the fourth in the Report series, is the result of primary research based on the proprietary 36 Traits of Attractiveness that have been studied and identified by TRA Research. This year’s research was conducted among 2,456 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. The 204-page, hardbound Report is available for Rs.14,000/-.
About TRA Research
TRA Research, a Comniscient Group company, was conceived in 2008 as an actionable brand insights company dedicated to understanding and analyzing stakeholder Buying Propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Brand Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands. TRA also publishes the Buying Propensity Index, an economy index that measures the buying sentiment of India.