61 Kolkata-based brands feature among India’s top 1000 Most Attractive Brands 2017; Samsung leads All-India list

The fourth in its series, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on ‘Attractiveness’, as per consumer perceptions based on a primary research methodology.This year a total of 61 brands based out of Kolkata have featured in the 1000 Most Attractive Brand list. Leading brands like ITC , Exide,  IFB appliances  are nationally ranked at 73, 134, and  230 respectively along with a number of individual brands likes Sunfeast (All India rank 177), Aashirvaad Atta (All India rank 224), Yippie Noodles (All India rank 529) which feature in Super-Categories F&B and FMCG respectively.

The national  list starts off with the South Korean Consumer Electronics giant – Samsung, claiming its top spot after falling by two ranks from 2016.LG and Sony have both dropped a rank lower from the 2016 report to take the second and third rank this year. Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank fourth in 2017. Honda ranks fifth after ranking fourth in 2016 and sixth in 2015. The sixth Most Attractive brand in 2017 is Apple, which has steadily climbed to this position after ranking 18th in 2016 and 15thin 2015.Maruti Suzuki (MAB 2016 – rank 8 and MAB 2015 – rank 12), Hewlett Packard (MAB 2016 – rank 17 and MAB 2015 – rank 8),Bajaj (MAB 2016 – rank 6 and MAB 2015 – rank 9) and Dell (MAB 2016 – rank 15 and MAB 2015 – rank 5) take the seventh to tenth ranks this year and completes the top 10 Most Attractive Brands for 2017.

Reliance takes the 11th rank after gradually ascending from rank 23 in 2015 and rank 26 in 2016. One of the lists major brand rank climbs is Patanjali; from ranking 371 in 2015 to ranking 87 in 2016 to making it to rank 12 in 2017. Hyundai (MAB 2016 – rank 22 and MAB 2015 – rank 37), Godrej (MAB 2016 – rank 13 and MAB 2015 – rank 10)and Lenovo (MAB 2016 – rank 25 and MAB 2015 – rank 21) rank 13th 14th and 15th respectively. Adidas ranks 16th this year after ranking 39thin 2016 and 58th in 2015.Airtel (MAB 2016 – rank 9 and MAB 2015 – rank 18), Whirlpool (MAB 2016 – rank 41 and MAB 2015 – rank 19), Google (MAB 2016 – rank 102 and MAB 2015 – rank 105) and Oppo (MAB 2016 – rank 89 and MAB 2015 – rank 341)feature in ranks 17 to 20 in the report.

  1. ‘Chandramouli, CEO, TRA Research, said on the occasion of the Report’s launch, “Brands from East have maintained their position quite consistently. They have created their niche place in the field of ‘Attractiveness’, a factor that depends on the socio-psycho-cultural influences of deep-rooted attitude. ITC, Khadim and Exide lead the East list and new entrants  are Berger paints (All India rank 349),Hindustan Motors (All India rank 357),Manyavar (All India rank 756), La-Opala (All India rank 761), Allen Ayurved (All India rank 789), K.C.Paul & Sons (All India Rank 871) and  Ganguram Sweets  (All India Rank 994) this year.”

N.Chandramouli further added that “This time we have incorporated the theme of diversity in the report. Diversity is something that our study radiates. Our research covers different parts of the country and consequently the insights derived also cover diverse perceptions of consumer influencers…The one aspect that has somehow stayed constant is the fight for the top 3 ranks between Samsung, LG and Sony.”

India’s Most Attractive Brands 2017, the fourth in the Report series, is the result of primary research based on the proprietary 36 Traits of Attractiveness that have been studied and identified by TRA Research. This year’s research was conducted among 2,456 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. The 204-page, hardbound Report is available for Rs.14,000/-M CATEGORY SUB CATEGORY

About TRA Research          

TRA Research, a Comniscient Group company, was conceived in 2008 as an actionable brand insights company dedicated to understanding and analyzing stakeholder Buying Propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Brand Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands. TRA also publishes the Buying Propensity Index, an economy index that measures the buying sentiment of India.

About India’s Most Attractive Brands 2017 Report:

India’s Most Attractive Brands 2017 Report (ISBN: 978-81-932924-8-8), the fourth in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2,456 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 5,000brands, making it the most intensive study on Brand Attractiveness across the globe.

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