92.7 BIG FM KOLKATA PROMOTES THE MESSAGE OF ‘STAY SAFE’ THIS HOLI AND ENTERTAINS ITS LISTENERS WITH SONGS, HUMOR AND TRADITIONS OF HOLI  

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92.7 BIG FM, one of the India’s largest radio networks, added to the Holi festivities by engaging its listeners with a devotional show, some humorous content, festival special music and insights based on the traditions of Holi. Staying true to its ethos of ‘SunoSunao Life Banao’ the station ensured ample Holi specific music and also added in a social message of ‘Stay Safe’ this Holi. Starting 1st to 4th March, the station connected with its listeners through activities that thoroughly encapsulated the essence of Holi.

One of their most popular MJ and celebrity, Arindam Ganguly’s, early morning devotional show‘SokoliTomariIccha,’ provided insights into the tradition of Dolyatra that marks the observance of Holi. Much to the delight of the listeners, the show focused on devotional stories about Lord Krishna and Holi. Renowned Tollywood actor Paran Bandopadhyay helped bring in the element of humor throughout the day with his Holi special jokes.Not hampering the spirit of this joyous festival, the station also kept in line with its social message of ‘Stay Safe’ this Holi with the help of celebrities endorsed on-air bytes.MJ Arindam Ganguly of 92.7 BIG FM said

actor Paran Bandopadhyay helped bring in the element of humor throughout the day with his Holi special jokes.Not hampering the spirit of this joyous festival, the station also kept in line with its social message of ‘Stay Safe’ this Holi with the help of celebrities endorsed on-air bytes.MJ Arindam Ganguly of 92.7 BIG FM said

MJ Arindam Ganguly of 92.7 BIG FM said

“It was an absolute delight to be able to connect with the listeners at a cultural and traditional level. Be it insights from the age old traditions of the Dolyatra–The beginning of Holi or the sharing of stories of Lord Krishna and his love for this bright and colorful festival. Overall, this Holi has been a great experience and allowed me to connect with the people of this joyous city in a special way and become a part of their celebrations.”

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