Mumbai:- Once again, that familiar baritone voice saying ‘deviyoon aur sajaanon’ and ‘lock kiya jaaye’ will resonate across the nation as the famous ‘hot seat’ will be thrown open yet again to aspirants pursuing their crorepati dream. It’s time for the country’s biggest super star, Mr. Amitabh Bachchan, to once again host the biggest show of Indian television, Kaun Banega Crorepati (KBC), with its Season 9, starting on August 28th, Monday – Friday at 9:00 p.m. on Sony Entertainment Television (SET).
KBC 9 will be bursting with new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season. The hitherto ‘Phone-a-Friend’ lifeline will be revamped this season to Video-A-Friend. Additionally, an aptly titled new life-line ‘Jodidaar’ has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The game will be made more exciting with the introduction of a jackpot question for rupees 7 crores. This will be an all or nothing deal, where all the remaining lifelines of the contestants will terminate. The iconic live-sized cheques will be replaced with digital currency transferred directly into winner’s account via Axis Bank.
Taking the promise of celebrating the commoner and his/her exemplary contribution to the society, Mr. Bachchan will invite real-life-heroes in special episodes. These individuals will not only be given an opportunity to play the game, but also be provided a platform to reach out to the country in support of their cause.
The viewers will get to reminisce the journey of Kaun Banega Crorepati on Indian television in a special ‘Curtain Raiser’ episode which will be telecast on Sony Entertainment Television on 25th August at 9:00 p.m.
Kaun Banega Crorepati will bring the game closer to the viewers by taking the engagement a notch higher. Jio subscribers can participate daily in the Ghar Baithe Jackpot Jeeto contest and stand a chance to win a Datsun redi-GO car every day. For the first time ever Jio subscribers will have the opportunity to ‘Play Along‘ with the on air game and match their knowledge with the contestants on the hot seat.
Produced by Big Synergy, Kaun Banega Crorepati 9 is sponsored by Vivo, Jio, Ching’s, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal. This year, the show received a record breaking registration of 19.8 million over 7 days.
NP Singh, CEO, Sony Pictures Networks India:
“Kaun Banega Crorepati (KBC) is a show that truly does Go-Beyond the ordinary to touch the lives of people from all walks of life. This show has always exemplified attainment via the power of knowledge. Guided by insights, KBC is back to Indian television in its 9th season, in a new avatar that showcases some game-changing innovations.”
Danish Khan, EVP and Business Head at Sony EntertainmentTelevision (SET)
“One of the most relevant shows for India, Sony Entertainment Television is happy to present a fast-paced, thrilling, technologically upgraded season 9 of KBC with the most popular host in the television world, Mr. Amitabh Bachchan.”
Amitabh Bachchan, celebrated actor and host, KBC 9
“Kaun Banega Crorepati celebrates the dreams and aspirations of the common man and their tryst with knowledge. The show is close to my heart and I am glad to host its 9th ninth edition on Sony Entertainment Television”
Siddhartha Basu, Creative Producer
“The huge number of registrations for a crack at the hot seat is one pointer to the enormous anticipation for the show. Along with much-loved features of the classic format, viewers can look forward to expect the unexpected this season, a turbo-charged version, with novel features, engaging contestants, and vibrant conduct by the host who’s the most – Amitabh Bachchan.”
Tune into Kaun Banega Crorepati starting August 28th, 2017, Monday-Friday,
at 9:00 p.m. only on Sony Entertainment Television
About Sony Entertainment Television:
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non-fiction shows and an impressive array of fiction shows like Sabse Bada Kalakar, Super Dancer, The Kapil Sharma Show, Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Sankat Mochan Mahabali Hanuman, Beyhadh, Kuch Rang Pyar Ke Aise Bhi, Bajirao Peshwa, CID, Crime Patrol Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap and Itna Karo Na Mujhe Pyar. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 93 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 332 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.
Sony Pictures Networks India is in its 22nd year of operations in India.