ADIDAS INTRODUCES THE TECHNICAL RUNNING SOLARBOOST

adidas Running launches a technical performance silhouette for those who demand the best in performance, comfort and energy return. Inspired by NASA engineering and designed for pure function, the SOLARBOOST is a high-performance, lightweight running shoe created using adidas’ best innovations. Featuring pioneering data-driven Tailored Fibre Placement technology which lays down fibres which feature Parley material content, every single millimetre of the shoe is precisely stitched and constructed. The result – superior comfort, fit and support in a lightweight form so runners can move confidently at any speed or distance. The SOLARBOOST is available across adidas stores priced at INR 14, 999 for male and 11,999 for female. The shoe is also available on shop.adidas.co.in.

Confidence was a key inspiration behind the new franchise. Knowing that running enthusiasts runto gain self-belief in other aspects of their lives, the silhouette is designed to build this confidence in runners by equipping them with advanced technology. The show is designed to celebrate the peak in confidence and energy that runners experience when they complete their run.

Drawing parallels with the construction of a space-shuttle, in which every part has a unique purpose, every element in the SOLARBOOST has been maximised for a specific performance-driven function. Weighing only 295 grams (men’s 8.5 UK), the new silhouette is 15g lighter than the previous Energy Boost silhouette, reflecting a significant reduction in weight whilst delivering superior energy return through BOOST technology.

Tested by the adidas Runners community in key cities across the world, within a wide range of temperatures and conditions, the lightweight yet durable model features adidas’ most ground-breaking innovations, including:

NEW Tailored Fibre Placement: cutting-edgetechnology uses Aram is data to precisely lay down fibres which feature Parley material content in the mid-foot to support the runner

Updated Energyrail: a brand new, lightweight symmetrical construction that works with BOOST to increase stability

Refined fit counter: supportive lightweight heel construction, designed to enable the free motion of the Achilles tendon as well as a wider, more accommodating fit

BOOST sole:a highly responsive 85% BOOST midsole provides superior, lightweight cushioning to energise runners from the ground up

Optimised Stretch web: rubber outsole with superior grip that adapts to every runner’s foot strike by moving in harmony with boost to provide a smoother and more flexible ride.

Leave a Reply

Your email address will not be published. Required fields are marked *