India’s fashion power-house, Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business announced its foray into East and North East India. Since its inception last year, the brand has created a strong presence across the country with the launch of a premium range of Innerwear & Athleisure for Men.
As a part of its expansion plans, Van Heusen’s Innerwear and Athleisure business is poised for a strong growth, with a national presence across 7000+ outlets by 2017-18. Moreover, the range will be available across 150 Van Heusen exclusive stores, 120 Planet Fashion stores and leading departmental outlets across India.
Commenting on the expansion plans, Mr. Puneet Kumar Malik, COO, Innerwear Business, Aditya Birla Fashion and Retail Ltd. said, “Van Heusen’s Innerwear and Athleisure business follows a localized distribution model, which has been well received by our business partners across India and has created a strong ripple in the garment business. We are delighted that our consumers have hugely appreciated this masculine line, which is crafted with sleek precision echoing trendy design, innovation and performance. We intend to deliver comfort, quality, value and style to our new-age consumers, while expanding into new markets across India, thereby offering complete fashion solution to the Indian Men.”