Amway India observes International Yoga Day in Eastern India

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Taking a cue from the oft-quoted adage, “Prevention is better than cure”, Amway India, the country’s leading direct selling FMCG company celebrated International Yoga Day by organizing a wellness workshop for its direct sellers and consumers in five cities across eastern India recently which included Kolkata, Patna, Imphal, Guwahati and Bhubaneswar.

The workshops included wellness training sessions on yoga and highlighted the benefits of Amway’s recently launched Nutrilite Traditional Herbs Range. The yoga sessions witnessed over 100 yoga enthusiasts from across eastern India. The professional yoga instructors enlightened the audience with the right techniques and benefits of doing yoga daily. The audience pledged to spread the message of healthy living and holistic wellness among their friends and family. The sessions also gave the audience a first-hand experience of the Nutrilite Traditional Herb range and its benefits.

Mr. Chandra Chakraborty, Regional Manager-East, Amway India, said, “Yoga is an ancient Indian physical, mental and spiritual discipline that people are practising today as well. In ancient times, Yoga along with traditional herbs used to be hailed as an elixir for achieving a healthy body and mind. We at Amway India, have decided to inculcate this traditional practice among our direct sellers and consumers in eastern India by introducing awareness sessions on Yoga and also highlighting benefits of Nutrilite traditional herbs range. In fact, our Nutrilite Traditional Herbs range, is based on Indian traditional wisdom that addresses the day to day physiological challenges. We see a huge potential for growth as the traditional herbs resonate very well among the Indian consumers and the acceptability for these products is very high in the market.”

Nutrilite is the world’s no 1 selling vitamins and dietary supplement brand* offered by Amway, reinforces its faith in the goodness of Indian traditional herbs, to offer wholesome health and wellness. The Nutrilite Traditional Herbs range brings together the best of knowledge of Indian traditional wisdom backed by the best of nature and best of science and offers a comprehensive range of nutraceutical product supplements with physiological benefits.

The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. The Nutrilite Traditional Herbs Range from Amway offers combined benefits of Organic Certified Herbs and DNA Fingerprinted herbs which is unique of its kind currently available in the market. Priced at INR 649 inclusive of all taxes, for a bottle of 60 tablets for each variant, the new range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

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About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1 direct selling business in the world[i] with presence in over 100 countries & territories.

Globally, Amway is over 59 years old, US $ 8.6 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1][1]. With the aim of increasing consumer outreach Amway has set up 55 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Recently, Amway announced the launch of Nutrilite Traditional Herbs range developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

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