AO Smith, in an effort to strengthen its presence in the water purifier segment, has launched Green RO water purifier in West Bengal market. The enhanced version of the product will save two times more water than an ordinary RO purifier with breakthrough Advance Recovery Technology (ART). In the first phase, the product has been launched in top 32 cities and the company plans to introduce the same in other tier 2 cities early next year.
The water purifiers market in India is pegged at about Rs. 3,000 crore and it is growing in double digits. With 100% purification USP and exclusive patents, AO Smith India is one of the major players in the water purifiers segment in the country, with a double digit growth in its reverse osmosis (RO).
Incorporating latest advances in water purification technologies, AO Smith India’s Green RO Water Purifiers also comes with double protection with SCMT (Silver Charged Membrane Technology) and an 8 stage purification making the water pure and even baby-safe. Also, the water purifier has an inbuilt mineralizer technology that adds back essential minerals like natural calcium and magnesium, providing instant mineralized hot water at the press of a button. The range comes with one year comprehensive warranty including filters and RO Membrane thereby giving a worry-free ownership for the consumers. It’s also backed by AO Smith’s flagship service promise, “Power of 1” – one hour response, one day resolution and one time fix.
Commenting on the launch, Mr. Parag Kulkarni, Managing Director, A. O. Smith India Water Products Private Limit, said “AO Smith’s Green Series has the highest recovery in the category and no purifier in India recovers more pure water than AO Smith Green RO series water purifiers. RO water purifiers being a high growth category in the country, we are constantly strengthening our distribution & reach in the segment.”.
On being asked about the significance of new water purifier launch in West Bengal market, Mr. Kulkarni said“Consumers appreciate the benefits of RO technology in water purification and the category is growing fast in this market. We are excited at the prospect of serving the West Bengal consumers with its differentiated offerings”.
About A. O. Smith: A. O. Smith is one of the few companies in the world that enjoys a rich legacy of 143 yrs of Integrity, Innovation and Customer Satisfaction. A. O. Smith Corporation, with 2016 sales of U.S. $2.64 billion, is a global leader NYSE listed company applying innovative technology and energy-efficient solutions to products manufactured and marketed worldwide. The company is the world’s largest manufacturer of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products. The company is headquartered in Milwaukee, USA and employs more than 13,400 people at plants in the U.S., Canada, China, India, Mexico, the Netherlands, Turkey, and the United Kingdom. For more information visit www.aosmithindia.com