By: Mahiyan Chakrabarti.
Atomberg Technologies a smart and efficient motor based home appliance company headquartered in Mumbai has launched their ‘Gorilla Renesa Smart Plus’ IoT smart fans in Kolkata recently. These smart loT fans are Wifi, Alexa and Google Home controlled and are integrated with BLDC motor technology. These fans consume 28W power at full speed and thus saves 65% electricity and allow the Indian families to save Rs1500 per fan. Due to its low power consumption it runs 3 times longer through inverter during power cuts.
‘Gorilla Renesa Smart Plus’ loT fans has a smart and esthetic look which is at the same time an innovative electrical device with its energy efficient feature.
The premium ceiling fan catagory is a 1500 crore market growing at a rate of 25% each year. Atomberg Technologies is looking to capture 10% of this market. The company annual revenue run rate has hit 100 crores in Q1 of 2019 with more than 4 lakh units installed Pan India. Atomberg already has a strong retail presence in Hydrabad, Chennai, Mumbai, Bangalore, Delhi NCR, Ahmedabad, Kolkataand Pune along with a 10% market share in e-commerce and are available on Amazon, Flipcart and on their own website. A fully integrated manufacturing unit at Navy Mumbai with a capacity of 50,000 fans per month and over 300 service centres across India, the company is eyeing 10% market share in the premium fans segment within next two years.
With a price point ranging from Rs3,500 to Rs.6,500 with a 3 year warranty, Atomberg fans with its unique features and product portfolio are certainly ahead in the market and is a smart choice for the consumers.