Audi, the German luxury car manufacturer, today announced that the
company will be increasing the price across the entire model range up to 4 per cent owing to the
increase in the Customs duty announced in the Union Budget. The price increase will be ranging
from INR 100,000 to INR 900,000, and will be effective from 1st April, 2018.
"The increase in Custom duty and introduction of Social Welfare surcharge in lieu of an Education
cess (which is higher than the erstwhile Cess) in the Union Budget made the increase in price
inevitable. We have tried to absorb the impact of the increase in the Customs duty and have
minimized the price hike for our customers. To minimize the impact of the price increase, we are also
offering various Audi Finance schemes along with sales and service benefits for our discerning
customers who aspire to join the Audi Family,” said Mr. Rahil Ansari, Head, Audi India.
“While luxury car industry is undertaking several initiatives and investment to make the dream of
owning a luxury vehicle more realistic for all, we also expect the government to support this industry.
There is no doubt that increase in car sales would definitely help the Government in garnering more
accumulated taxes,” added Mr. Ansari.
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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful
manufacturers of automobiles and motorcycles in the premium segment. It is present in more than
100 markets worldwide and produces at 16 locations in 12 countries. 100 percent subsidiaries of
AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata
Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).