By Mahiyan Chakrabarti :- Avon, the women’s beauty brand bringing new dimensions to beauty, today announced the launch of #PayAttention, an initiative that urges women to take up a breast self-examination.Avon, as a brand strongly believes that the first step to empowerment is breaking barriers, by offering a path to financial independence and improved health and safety. Through this campaign, Avon wants to educate women to take out less than five minutes every month to do a breast self-examination. Avon has associated itself with the Indian Cancer Society, a NGO working to draw attention in preventing the disease since 1993. For over 15 years the Avon Foundation For Women has worked to help prevent, treat and ultimately eradicate this deadly disease by constantly fighting against it.
Recently Avon organised a ramp walk at The Park Kolkata with Mimi Chakrabarti, the Tollywood celeb, to mark the announcement of #Pay Attention a campaign against breast cancer, that focus on educating women towards an early diagonisis and cure and making them aware about this deadly disease.