Kolkata,By AAINDRILA DEY :- Blackberrys Casuale, The travel inspired casual wear brand sets a new milestone at the second edition of India Khaki week with the launch of Knitalia, India’s first 100% cotton knitted range of khaki, shirts and other apparels.
The launch of ‘KNITALIA’ was a grand affair organized at Blackberrys kolkata store at Camac street in the presence of Sangeet Kishore, Brand head – Blackberrys Casuale, along with renowned cricketer Dinesh Kartik who is associating with India Khaki week for the second time in a row.
Talking about the new collection Mr.Sangeet Kishore, Brand Head – Blackberrys Casuale said ” Today’s on- the- move generation is both fashion focused and carrer oriented. They want to put their journey to sucess, be at the professional or personal front. To successfully manage these responsibilities you need apparels that are not only stylish but are also Light-weight and comfortable.This prompted use to 100% cotton knitted apparels that aim to brings out the best of comfort. Available in wealth of colours KNITALIA perfectly complements todays discerning men who are always on the move.”
New look is riding this wave. Blackberrys Casuale association with Dinesh Kartik,perfectly compliments and represts the spirit of khaki which is versatility,durability and resiliency.
Priced at Rs.2195/- to Rs. 5995/-, the collection is available across all Blackberrys store.