Dish TV, poised to become the world’s largest DTH operator, has today announced that it is in the advanced stage of deploying return path data technology in its Hybrid Set Top Boxes. Till date, Dish TV has deployed around 3 Million Hybrid Set Top Boxes in the market. Upon implementation of the return path data technology, Dish TV would be able to gather real time and accurate data on viewing patterns of the customer, across all the regions of the country.
Data collected through this technology will essentially be used by Dish TV for its own usage, to understand TV consumption patterns on its platform. Currently, BARC data is the measurement matrix for acquiring Channel’s for the DTH platform. The data which Dish TV will acquire through the return path will bring the clear picture about the real choice of the customers in various regions of the country.
Further, Dish TV will also make this data available to Marketing Agencies and also to large corporate houses which will enable them to judge the customer viewership choice accurately and decide on the Advertisement spend on the channels.
Dish TV has always set pioneering and unconventional examples in the broadcasting and distribution landscapes, and this is yet another endeavour to help the industry make better business decisions in this increasingly competitive landscape.
About Dish TV India Limited:
Dish TV is Asia Pacific’s largest direct-to-home (DTH) Company and part of the Essel Group. Dish TV has on its platform more than 607 channels & services including 39 audio channels and over 67 HD channels & services. Dish TV leverages multiple satellite platforms including NSS-6, Asiasat 5, SES-8 and GSAT-15 which makes its total bandwidth capacity equal 864 MHz, amongst the largest held by any DTH player in the country. The Company has a vast distribution network of over 1,973 distributors & over 297,401 dealers that span across 9,402 towns in the country. Dish TV has thirteen 24* 7 call centres catering to 11 different languages to take care of subscriber requirement at any point in time. For more information on the Company, please visit www.dishtv.in