Docprime.com, the latest healthtech venture of Policybazaar Group released a six months’ website traffic analysis report for Kolkata- the Capital city of West Bengal. The company is the third venture of the Group which already owns insurtech player PolicyBazaar.com and lending marketplace, Paisabazaar.com.
The analysis derived some interesting results, of the total number of visitors who took online consultation from the city, 51.17% were male as against 48.83% females. This showcased a minor difference, a mere 2.34% amongst the two genders who preferred to opt medical solutions online.
Top 5 symptoms (specific queries) from Kolkata Percentage
Pain (any type of pain 20.62
Skin Problem 9.08
Seasonal Health Issues 7.44
Sexual Wellness 7.07
Further, analysis shows that when it came to inquiring about health issues- pain, skin problems, seasonal health issues (cough, cold, fever etc.) sexual wellness, and pregnancy, etc. topped the list faced by the people from the capital city of West Bengal. The age groups that sought most help online was 18-25 with 29.22% inquires, followed by 30-40 with 18.80% and then came 25-30 years with 15.21%. It is also encouraging to see the age bracket of 50 to 60 years and 60 and above showing potential in exploring this relatively new-age way of medical consultations.
According to Richit Ummat, Co-Founder and Chief Operating Officer, Docprime.com, “In India, visiting a doctor even for a minor problem usually becomes a day-long process. At Docprime, we realized this issue and wanted to provide people with medical consultation at a click of a button. With the anytime-anywhere service of our platform, our aim is to resolve the huge imbalance of doctor-patient ratio as we provide instant response to their health-related problems. Kolkata for us has always been an important market and seeing people of the city benefit from our services gives us the confidence to keep adding new features.”
A noteworthy trend that came across in the survey was regardless of differences in the weather, the public of this Bengal and the rest of the country inquired about almost the same illnesses. Pain that includes, head, back, neck, leg, joint etc. has been the most sought after ailment followed by other symptoms.
About Docprime.com: Docprime.com is the latest venture of the Policybazaar Group with an aim to redefine how Indians seek healthcare services. It connects patients with doctors in real time and bridges the gap between need and fulfilment using state-of-the-art technology and a robust offline network. Besides providing free consultations on chat by dedicated medical consultants, it also facilitates the booking of doctor appointments and lab tests at discounted rates in 40 cities and will soon be giving the option of OPD subscription packages with unlimited consultations and tests. The company is providing over 100000 free medical consultations on monthly basis and targeting 100000 daily consultations by December 2020.