Ei Pujo Tanishq -er shaaje

It is no secret that Durga Pujo is one of the most important festivals for Bengalis. Goddess Durga is the embodiment of shakti – the divine feminine force. She is honoured with much fervor during the annual Pujo that is celebrated with great splendor across the state. During this week-long celebration, women adorn themselves in festive finery of which jewellery is an integral part. Kicking off the Pujo festivities this year, Tanishq – India’s most trusted jewellery brand, launched the Aagomoni collection in the city today in the presence of Ms. Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, Ms. Rajeshwari Srinivasan , Regional Business Head – East, Titan Company Limited, Mr. Rajan Amba, General Manager – Retail, Tanishq, Ms. Piyali Sen, General Manager – Merchandising, Tanishq and Mr. Anirban Banerjee, Regional Business Manager, Tanishq.


To showcase this special Pujo collection in its true form, Tanishq is happy to announce that leading Bengali actress Mimi Chakrotborty as the face of Aagomoni. In addition to the launch of Aagomoni, this grand event also witnessed a fashion show by Tanishq customers, which was judged by Mimi Chakraborty. At the fashion show, customers presented their take on the 5 looks for Pujo and the show stopper for the event was this grand launch was Mimi Chakraborty.


The new Aagomoni collection offers a wide array of gold jewellery across product selections. Customers can choose from the paati haar, nath, lotus inspired jhumkas, bangles,  meenakari chur in addition to other stunning gold jewellery that is handcrafted with the purest gold. The collection will be available across Tanishq stores in West Bengal and is priced from INR 20,000; the making charges on these beautiful pieces start at 8%.


Sharing her thoughts about this special collection, Ms. Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said, “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. At Tanishq, we always keep the needs of our customers in mind and design our collections to suit their requirements. We believe that the beautiful designs from this collection makes it a must have for this Pujo. For each of the five days leading to the main Pujo, the Aagomoni collection has a special piece.


“With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq, that is crafted with the purest gold and in superior designs”, added Deepika Sabharwal Tewari.

Sharing her thought about the Aagomoni collection, Rajeshwari Srinivasan, Regional Business Head – East, Titan Company Limited, said, “On behalf of Titan Company Limited, we would like to wish all our customers a very happy Durga Pujo. Being one of the most significant festivals, Bengalis mark their celebrations by adorning themselves in festive finery which includes jewels and elaborate attire. Tanishq, known for its commitment to its customers, is pleased to announce the launch of the Aagomoni collection.”


Speaking about the collection, Mimi Chakraborty says, “I am extremely excited to be the face of Tanishq’s Aagomoni collection that has been launched especially for Pujo; an occasion that I hold very dear to my heart. The pieces from this collection are beyond compare and I am sure will appeal to every woman who is looking to purchase gold jewellery for Pujo.”


About Tanishq:

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeterwhich enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 220 exclusive boutiques in 133 cities.

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