Entertainment continues to fuel India’s Search momentum in 2017

Bidding farewell to the year and anticipating the onset of 2018, Google India today announced its 2017 Year in Search results, recapping the top trends and searches through the collective eyes of search users in India.Google’s Year in Search continues to offer a unique perspective on the year’s biggest interests, major events, and hot trends reflecting the aspirations, thoughts and imagination of India’s online millions.

This year too, Bollywood and Cricket remain the top two themes that ruled the charts. After breaking several records at the Box office, India’s most expensive movie also broke the language boundaries attracting humongous search interest from movie buffs across the nation: it’s no surprise that the block buster movie‘Baahubali 2: The Conclusion’ topped Google’s trending charts this year.  This was followed by searches around Indian Premier League, highlighting India’s never-ending love for Cricket, and searches on ‘Live Cricket Score’, making the keyword the third-most trending search query this year. Also making it to the Top 10 list were Bollywood  blockbusters Dangal and Badrinath Ki Dulhania..

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