By Priyanka Guha: –Parryware, India’s leading manufacturer of bathroom products has introduced three new colours to its popular ‘Colours Story’ range. Moving beyond the conventional colours available in the market, the new range introduces 3 trendy colours for the season; Lavender Lite, Alpine Blue & Magenta. The new hues lend an elegant and contemporary look to your bathroom, giving it a complete facelift.
An in-depth research and analysis of color preferences across markets was undertaken to finally select the new shades. The new offerings include EWC, Basins, Squatting Pan, Polymer Cisterns & Seat Covers. With the launch of more than 50+ products in these colors, designing a colour theme bathroom is now much simpler.
Commenting on the new collection, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “Parryware stands for ‘Always in Fashion’. Colors is a key fashion accessory when it comes to spaces especially bathrooms, defining consumer’s mood, behavior pattern and simultaneously bringing energy, freshness and calmness in space. With understanding from renowned colour expert, Latika Khosla of Freedom Tree, we have built tremendous insights on use in colors, thereby launching 3 new fashion colors for modern bathrooms this year.”
With the addition of the 3 new colours, Parryware’s colour story has 15 exciting colours on offer to match different personalities and preferences and is available in key markets across 7000 outlets in India.
Parryware, India’s leading manufacturer of bathroom products, is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in 8 factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market. For more information- www.parryware.in