Kolkata,By Priyanka Guha: Naba Barsha is the celebration of Bengali New Year!! Naba Barsha in Bengal marks the first day of Baisakh – the first month of Bengali Calendar.
To mark the occasion, www.madeinbengal.in along with WBHIDCO launched their first ever Bengali New Year Calendar at the Eco Island situated at the Eco Park in New Town. The Calendar was launched by Mr. Debasish Sen, CMD, WBHIDCO/NKDA in the august presence of dignitaries from various walks of life.
Mr. Debasish Sen on the occasion said “We are happy to do anything to promote Bengal and its products, culture and traditions. Eco Park is the new destination of Bengal and is becoming a natural choice for big events. We are hoping to do more such events”.
The Calendar is very innovatively and creatively designed and showcases the various products from madeinbengal.in in the foreground and New Town buildings and structures in the background. Speaking on the launch Mr. Bhashkar Mukherjee, founder of www.madeinbengal.in said “Calendar is not only for dates, it is an art form, and we have fashionably displayed the Best of Bengal, MadeinBengal.in products and New Town in a lavish 12 page calendar aesthetically for all to celebrate the newness, innovativeness, culture and products of Bengal The calendar has been very beautifully conceptualized with a fine amalgamation of Bengal’s rich culture of handicrafts and the state of the art modern structures of New Town. I wish a very Shubho Nababorsha to all”.
The Calendar was launched through a musical performance by Shantanu who presented folk songs on the occasion of Poila Baishakh. The audience was also enthralled by bangla rap on baul fusion by the renowned rapper Feyago. The musical performances were followed by a fashion show showcasing the various products from madeinbengal.in. The models showcased the products available exclusively on madeinbengal.in.
The entire event was conceptualised and executed by I.Vent.