By Priyanka Guha: -Having built and supported over 1,000 schools till date that will impact the lives of over 10,00,000 underprivileged children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India, Badhega India’. Now in its 13th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education.
Taking the programme ahead this year, P&G Shiksha kickstarted ‘Shiksha Superheroes’ a campaign to acknowledge consumers, the real-life superheroes who make a simple brand choice of buying P&G products and contribute to this noble cause impacting the lives of thousands of underprivileged children. Joining the movement this year, former ace cricketer and one of the greatest batsmen of all times, V.V.S. Laxman donned the avatar of ‘Shiksha Superhero’ for the students of a P&G Shiksha School. Laxman emphasized on the importance of education in the lives of children. He encouraged the people of India to be Shiksha Superheroes by simply choosing P&G Products and contributing to the education of underprivileged children. During the event, he also shared his school memories with the children and emphasized on the importance of sports and extra-curricular activities for their holistic development while teaching them a few cricketing strokes. He also encouraged them to take up sports while maintaining a good balance with their academics.
During the event, Shiksha Superhero V.V.S. Laxman remarked, “Today, with the P&G Shiksha School students, I was nostalgic reminiscing my school days. It felt amazing to interact with these young kids who have a bright future ahead of them. This is the first time I have associated with P&G Shiksha and I am delighted to witness the difference that this movement has made by building and supporting more than one thousand schools that will impact the lives of more than one million children across India. I feel strongly for this cause as Education has played a vital role in shaping my professional and personal life.”
He further added, “I realized today that it is very easy to be a Shiksha Superhero in real life; a simple act on your part can improve the lives of underprivileged children and make a big difference to their future. Everyone can become a real-life Superhero, all you have to do is choose P&G products and become part of the P&G Shiksha movement that will enable you to contribute towards the education of underprivileged children. Like me, I want to encourage the people of India to be ‘Shiksha Superheroes’ by making this simple choice. It is a simple act and a very small contribution from our end but has a large impact on the lives of these children.”
P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anil Kapoor, Rahul Dravid, Shane Watson, Irrfan Khan, Arjun Kapoor, Kareena Kapoor, Saif Ali Khan, Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Aditi Rao Hydari, Ajinkya Rahane, Priya Anand and many more.
P&G Shiksha also allows consumers to share in their support and thereby become a Shiksha Superhero. This can easily be done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Embodying the motto of ‘Padhega India, Badhega India’ – P&G Shiksha believes that the bright minds of today lead to a brighter tomorrow.
About P&G Shiksha:
Launched in 2004, P&G India’s flagship CSR program P&G Shiksha has grown immensely, with the help of strong support from consumers. Till date, P&G Shiksha has built and supported over 1000 schools that will impact the lives of over 10,00,000 children by helping them gain access to education. P&G in association with NGO partners like Round Table India (RTI), Save the Children (STC) and many more work towards building new schools, providing critical infrastructural amenities at existing schools or reviving non-operational government schools. Become part of the conversation on www.facebook.com/pgshiksha or #PGShiksha.