‘Helmet For Life’ – an initiative by Suzuki Motorcycle India to promote helmet awareness concludes its Kolkata-leg

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‘Helmet For Life’, an initiative by Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturer, Suzuki Motor Corporation, Japan; has successfully concluded the Kolkata leg.

In a bid to promote safe-riding habits and encouraging two-wheeler riders as well as pillion-riders to always wear a helmet, the #HelmetForLife, initiative in Kolkata was kicked-off in the presence of Traffic Police Official, Kolkata and SMIPL’s management. The Suzuki Motorcycle India management also presented Gixxer motorcycles to Kolkata Police. Under the #HelmetForLife campaign, Suzuki Motorcycle India will be distributing 60 Gixxer motorcycles to the traffic-authorities and more than 12000 helmets, across 15-cities during the next few days.

Under the ‘Helmet For Life’, volunteers from Suzuki Motorcycle India distributed helmets at specific traffic-signals to those riders and pillions on a two-wheeler, who were issued a challan by the traffic-police for riding without a helmet. The objective of this initiative is to inculcate a behavioural change amongst two-wheeler riders, and make helmet wearing habit intrinsic to their lifestyle.

Mr Sajeev Rajasekharan, Executive Vice President, SMIPL said, “About 28 two-wheeler riders die daily on Indian roads due to not wearing a helmet. Despite this, we have observed, especially amongst youngsters, a casual attitude towards wearing helmet. We understand that more than awareness, the challenge is to inculcate wearing helmet as a habit amongst two-wheeler riders. Hence, we came up with the ‘Helmet for Life’ initiative. Through the helmet distribution activity with the support of Kolkata Traffic Police, we hope to take the message of safe-riding to maximum number of people in Kolkata.”

The helmet distribution activity was executed at high-density traffic areas of Kolkata like Shyambazar, Ultadanga, Jorabagan, Beliaghata, South Traffic Guard, Park Circus, South West Traffic Guard, Vidyasagar Setu, Regent Park,Jadavpur, Purba Jadavpur, Garia, D H Road, Thakurpukur, Tiljala and Sealdah.

The 15-cities that will be covered in this phase of ‘#HelmetForLife’ campaign besides Kolkata are Gurugram, Delhi, Mumbai, Hyderabad, Lucknow, Surat, Ahmedabad, Bengaluru, Chennai, Calicut, Pune, Nagpur, Vijayawada and Dehradun.

ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD (SMIPL)

Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan wherein they have the same manufacturing philosophy of PRODUCTS OF SUPERIOR VALUE right from the inception. SMIPL manufactures two-wheelers best suited for the valuable Indian customers. The Company started its India operation in February 2006.

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