Zoom, India’s No. 1 Bollywood channel from the Times Network, celebrated the joyous festival of colour and fun with their annual marquee property ‘Zoom Holi Party’, now in its 13th year. Every Holi, the channel plays host to Bollywood’s celebrities and noted television personalities who let their hair down and soak in the merriment at the most happening and colourful party in town. This year was no different with Huma Qureshi, Urvashi Rautela, Maniesh Paul,ManjariPhadnisamongst a bevy of other celebritieswalk the red carpet. The mood was kept upbeat with the soulful and soothing tunes of the industry’s most versatile singers – Akasa Singh, Nikita Gandhi, Shweta Pandit, Dev Negi, Nakash Aziz – who performed their chart blockbusters to the crowds.
This year’s party was all the more special with award-winning Bollywood music producer duo, Salim-Sulaimanlaunching their new single titled ‘Baalam Ji’at the Zoom Holi Partytoday. ‘Baalam Ji’, a unique blend of Rajasthani folk music and Indo-western melodies, weaving layers of traditional folk instrumentation with euphoric electronic production. Shot in Jaisalmer and Mumbai, the music video captures the ‘Rajasthani’ element well through the true story of Manganiyar singer, Sattar Khan – a young singer, who crossed paths with Salim-Sulaiman and toured around the world with them.
Speaking on the song release at Zoom Holi Party, Salim said, “We are really excited to associate with the Zoom Holi Party on our first Holi song release. Baalam Ji is an incredible project as we collaborated with Sattar Khan, whom I had first met at a reality music show, when he was just 16. It is really his story that we are portraying with a fresh look.”Sulaiman further added, “The song is both a joyous celebration of Holi, as well as the Manganiyar tradition. We are delighted to launch this track at the Zoom Holi party.”
‘Zoom Holi Party’ has signed up a host of partners. The event was presented by Shri Ganesha Global Gulal, Partnered by Sunteck City, Co-presented by O’cean. The other partners included T-series(Music Partner), Radio Mirchi(Radio Partner), Bright(Outdoor Partner), Jean-Claude BIGUINE(Styling Partner), Carnival Cinemas(Multiplex Partner), Gold’s GYM(Fitness Partner), Touch of Class(Food Partner) and CashurDRIVE(Driven by).
ZOOM, India’s No. 1 Bollywood channel, and a trendsetter in its genre, brings viewers closer to the biggest stars through the hottest entertainment news, features, countdowns, music, trends, celebrity interviews and reviews. ZOOM is available across 60 countries worldwide besides heavy presence in the social media space making it the one stop shop for everything related to Bollywood.