India’s largest luxury car brand Mercedes-Benz today, created yet another sales record by registering its best ever June, Q2 and half-yearly sales, buoyed by reviving positive customer sentiments and an attractive product portfolio. Continuing its growth momentum from Q1 2017, Mercedes-Benz India registered a strong 18% growth by selling 3521 units in the April- June 2017 period. This sales growth also marks the brand’s highest ever half-yearly (H1) volumes at 7171 units, up by 8.7% (January-June 2016: 6597 units). The strong salesperformance in Q2 2017, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is also a result of a sustained and focused customer centric approach implemented by the brand.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “We continue our leadership position in the Indian luxury car market. Having set the sales momentum in Q1 2017, we are glad to better ourselves with an impressive Q2 sales performance, which grew by a robust 18%. This sales performance further strengthens our customer centric strategy, which is bearing fruit. We are confident of our leadership in the market by sustaining this growth story in the remaining quarters as well. The demand for the Long Wheelbase E-Class in particular has contributed immensely to our volumes. It is most satisfying to witness that our product introductions were highly appreciated by customers leading to a steady growth across the NGCs, sedans, SUVs and the performance cars.”
This strong sales growth is aided by the most comprehensive and youngest product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance cars. The ‘World Luxury Car of the Year’, the E-Class sedan continued its sales success and remained the highest single selling model for the brand in January-June 2017 period. The launch of the Long Wheelbase E 220 d also enabled Mercedes-Benz to cater to the increasing demand of this segment benchmark luxury business sedan. Similarly, the C-Class and the S-Class continue to remain on top of customer preference.
The luxury SUV segment comprising the GLA, GLC, GLE and the GLS grew strongly and recorded a robust 31% growth in the January-June 2017 period. The GLC remained the highest selling SUV in Mercedes-Benz’s portfolio in H1 2017, closely followed by the GLE, GLA and the GLS.
The successful run of the New Generation Cars, in particular the CLA and the GLA continues across markets and added new young customers to the brand’s increasing customer base. The launch of the new GLA is expected to drive the demand of this SUV even further in the remaining quarters of the year. The dream cars and the high performance AMG models also sustained their growth momentum in the performance segment and achieved steady year on year growth.
Mr. Folger elaborated, “Mercedes-Benz India is on the right track with its long term objective of achieving a sustained and profitable growth for our business here. Our continued sales success, firmly underscores the acceptance of our go to customer approach, which provides us with a competitive edge and a proven brand premium, in the Indian luxury car industry. Mercedes-Benz remains distinct in terms of offering continuous product innovations, having the largest luxury car production facility, extending a continuously innovative and enriching after-sales experience and also strengthening our extensive network footprint. With some of the most awaited products in the pipeline for the remaining two quarters, coupled with the market availability of the long wheelbase E 220 d and the new GLA, the remaining two quarters will be exciting for the customers and the brand.”
(All figures of Mercedes-Benz India are that of retail sales.)
For more details, please visit www.mercedes-benz.co.in
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About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 41 Indian cities through 86 outlets. Through the exclusive AMG Performance Centres located in 5 metros including Delhi, Mumbai, Hyderabad, Bangalore and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, and the ‘Advanced Assurance Program’ in May 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLC, GLE and the GLS luxury SUVs.
The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GLS 63, AMG GT S sports car, AMG SLC 43 and AMG C 43.
The long wheel base new E-Class is Made in India, for India, is the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India clocks a record half-yearly sale of 7171 units in the January–June 2017 period despite facing multiple market challenges. In 2017, ‘One Team, One Goal’ is Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.