itel mobile, one of the leading mobile brands by TRANSSION Holdings, marked its presence as a Smartphone partner in “Sabinoy Nibedan”, a cultural programme organised by Udita Education, to celebrate the institute’s first anniversary. Udita Educationis a skill development institute in performing arts and paramedical.
Attended by 800 spectators, the evening symbolised grandeur and promoted the youth talent. itel felicitated the legendary Bengali actor, Soumitra Chatterjee, followed by a magical musical night led by the renowned singer Rupankar, leaving the audience awestruck.
Commenting on the association and event,Mr. Goldee Patnaik, Head of Marketing, itel Business Unit said, “itel is a brand that takes pride in celebrating cultural moments and making it memorable for its customers. Local Events and Festivals become imperative for us to participate as it involves mass gathering and we are a brand which believes in making technology affordable and accessible for everyone. It is indeed an honour for us to be associated with an event widely attended by dignitaries of Kolkata and an institute with a cause of providing skill based training in the field of performing arts further ensuringemployability.”
He further added, “Kolkata is undoubtedly amongst our priority markets and the visitors of this event largely reflect our target customers. Udita Education gave us a right platform to make a direct connect with them.”
Connecting with the youth, itel lately launched its ‘A series’ product portfolio – itel A23 with face unlock and bright display at INR 4,999, itel A44 Power with full screen display and 4000 mAh battery at 5,999 and itel A44 Air with full screen and AI dual camera at INR 4,999. These are well aligned with the current needs and demand of customers, promising a delightful smartphone experience for them thereby, truly democratizing technology for masses.