Kolkata, September 2018: India’s leading fashion brand Max Fashion launched its Puja Collection at their Lake Mall store. Popular Tollywood stars Jishu Sengupta and Nusrat Jahan launched the collection and TV campaign along with unprivileged kids from an NGO called Prayas. The kids were given a chance to share their wish for this Durga Puja and Max fulfilled all of them during the launch.
Jishu said, “This association is a very special to me. I just loved shooting the TV campaign and enjoyed every element of it. It recalled my childhood memories during Pujo. We have the same kind of environment with my family during Pujo.”
Nursat said, “Durga Pujo is an experience full of tradition, colour and food. The new Pujo range is inspired from the global influences and time-honoured techniques, creating contemporary pieces. Earthy tones like rust and mustard with black highlights bring out the warmth of the range. You can shop all kinds of trendy, traditional and fusion looks from Ponchomi to Doshomi from here.
Rajiv Mukherjee, AVP Max Fashion said, “This Pujo our campaign is “Pujor Shuru Max E”. We would like to invite our customers to start their Pujo shopping from Max, where we have our all new Festive collection together with exciting gifts. So please come and be surprised at Max. Max look good, feel good.’
The brand gave an exciting inaugural offer. If you shop for Rs 3999, you get a 8 pc Borosil set worth Rs 899 at just RS 99 and shopping of Rs 6999, you can purchase an American Tourister Trolley Bag worth Rs 2999 at just Rs 1999.
About the collection: Max Fashion presents an exclusive range of Pujo Collection to make your Durga Pujo more stylish and colourful.
Womenswear : The collection is inspired from the global influences and time-honoured techniques, creating contemporary pieces that feel both old and new. Natural materials, tactile surfaces and intricately decorated designs gain prominence. The new range reflects a traditional advent with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich textures with a splash of festive colours. Earthy tones like rust and mustard with black highlights bring out the warmth of the range. Maxi length printed shirt dress forms the key, A-line dresses with folksy embroidery, kimono sleeves, treggings with lace up detail are a few highlights to watch out for in this season’s collection.
Menswear: For today’s millennial minds, this collection aims to draw inspiration from the modern way of life. Today’s youth is tech savvy, less patient, fast paced and always on the move. They are open to experiments and try and get the best out of life. Drawing the good vibes from this attitude, the collection is features fabric patchworks with textile base, paint splatter textures and loose weave shirtings along with gritty textures brush strokes enhance the artsy nature of the range. Subtle silhouette experiments are included keeping the outgoing and bold personality in mind.
About Max Fashion: Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.