Junior’s Fashion Week has come up with an exciting new concept for the fashion weeks in the country. AW 2017 season of JFW comes with a new approach of East, West, North and South. Starting with Kolkata in the east, JFW moves on the Mumbai in the west, followed by Gurugram in the north and Bengaluru in the south. Mr. Vin Sharma, Project Head, Junior’s Fashion Week was present to brief the media. Jessica Gomes Surana, Show Director, was also present along with Junior Models who walked on the runway to showcase the collections in JFW Kolkata edition.

JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

Junior’s Fashion Week sires sophistication which helps associated brands to acuminate their strategies to drive sales, consumer communications and exposure.  Runway showcase, display window and networking opportunity is provided to established and emerging brands, designers with new launches and new labels. Marketing, business generation and branding solutions are aided by expert consultancy at JFW to the associated brands. A team of experts at JFW design an entire event tailored to cater to associated brand’s vision.

The pre-event workshop is moderated by experts and is a preamble to the grand showcase that proceeds. It is especially designed to groom the junior models to make them runway ready and instill in the confidence and aptitude to be a junior model. The pre-event workshops, grooming and styling of the kids, is taken care by the Jessica Gomes Surana, the model, educationalist, choreographer and styling expert.

Juniors Fashion Week is associating with leading kids wear brands for Autumn Winter 2017. The beauty of the event lies in the associated brands and their unique, creative and trendy collections showcased by junior models with sheer style and elegance. One such brand is United States Polo Associations. USPA’s new Autumn Winter collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues and whites marking the core presence of the brand highlighted with stars, stripes and dot prints.

While USPA focuses on bright hues and jovial attitude, A-First on the other hand brings ‘THE UPTOWN COLLECTION’ keeping it easy n effortless for the kids. Their new collection includes tons of preppy style and has cool skater vibe-like slouchy jeans, cargo pants, denim dresses, hoodies and much more.  There are other brands as well, like Lil Angels and Doodlers. The ideology of JFW is to be an ideal platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated! For more information, you may visit our website http://juniorsfashionweek.com/ or visit our social media platforms viz. Facebook, Instagram.

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