Kolkata’s First Ever Treasure Hunting Market at iLEAD 2 nd Campus

Throughout the world Recycling, DIY, Vertical Gardens, Street

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Libraries and Treasure Hunt Markets are attempts to control and mitigate bulk waste and deadly

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pollution from creating more havocs and damages to life. Thanks to these movements we now

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have a second chance to save our only home, planet Earth.

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iLEAD, India’s premiere institute for Media and Management studies in Kolkata now has its

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renowned and nationwide acclaimed 2 nd campus based on the principles of recycling, reuse and

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reduce. The campus has floors made with papercrete, ceilings covered with thermocol for

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thermal and acoustic insulation, chandeliers made from discarded bottles, flower beds made from

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old tyres and even sitting tools made from old barrels starting on 29th December 2018- the first

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week it will be held on 29th and 30th December and from there onwards it will be held every

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Saturday.

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Today the city is facing a massive threat due to the worst air quality in its air pollution history.

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Due to the life threatening air quality of the city, families are being thrown into a spiraling cycle

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of hospital visits and critically poor health and financial trouble, impacting their productivity and

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ability to participate in the economy.

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Treasure Hunting Market at iLEAD

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The city’s bulk waste is also one of the major factors that contributed to its downfall to one of

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the most polluted city in India.

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Kolkata’s first ever Treasure Hunting Market at iLEAD 2 nd campus is the latest and first of its

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kind initiative based on recycling and reuse of old materials that will help to reduce the city’s

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bulk waste and deadly pollution. At the market sundry goods, antiques and household items will

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be sold, bartered and traded at bargain basement prices every Sunday.

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The treasure hunt market is a very popular concept in Europe and US and allows you to search

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and find vintage and antique pieces for your home and household items at bargain basement

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prices. It is also one of the best opportunities to interact with vendors and shoppers and build a

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recycling community in the city. Since everyone is on the hunt for the best items, these markets

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draw an early crowd and all the best items get sold early. So the earlier you arrive, the better it is.

Also added to the charm of the Treasure Hunt will be Food Fun Fiesta for all the foodies and

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culinary enthusiasts.

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Other Globally renowned Recycling Initiatives of iLEAD

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In the last one year itself iLEAD also started a reading revolution in the streets of Kolkata with

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its street library movement, based on the concept recycling hundreds and hundreds of old, read

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or unwanted books from millions of houses in the city. These libraries with no membership fee

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and no traditional policy of borrow and lend helped to create a book loving community

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throughout the city.

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Being the pioneer of all recycling activities in the city, the Vertical Gardens of iLEAD has joined

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the league of Vertical Gardening in Mexico, Japan, France and Germany.

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These gardens capture harmful gases and dust, helps to produce more oxygen, improve air

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quality and also act as a heat barrier to reduce harmful solar radiation.

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Open to all visitors and sellers this Treasure Hunting Market begins on 29 th December and will

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be held every Sunday between 9:00am – 1:00 pm.

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