Riding high on the success of her recent release Bareilly Ki Barfi, actor Kriti Sanon visited Shoppers Stop at Acropolis Mall to interact with the customers of her signature westernwear line Ms. Taken. The actor received a rousing reception from her fans at the Ms. Taken shop-in- shopat Shoppers Stop in Acropolis Mall. Kriti gave style tips and makeover suggestions and also took feedback from customers at the Ms. Taken shop-in-shop. Later, Kriti was also spotted at the Shoppers Stop store at City Centre, Salt Lake where she met with a few lucky customers of Ms. Taken.
Speaking on the occasion, Kriti said, “Ms. Taken has been designed to cater to the sensibilities of well-read and well-informed women and naturally, the women in Kolkata have taken to the brand. Ms. Taken provides them with the opportunity to express themselves in a distinct manner and the feedback and the warm reception I received today is testimony to the brand’s popularity.’’
Kriti added, “My aim is to provide affordable western wear attuned to our Indian sensibilities. Ms.Taken is also a reflection of my own sense of style and allows me to connect with people beyond my films. It has been a pleasure to design the line along with Anjana and her team at USPL, and actualise our vision of launching a stylish range of westernwear clothing in India.’’
As part of the Durga Pujo celebrations, lucky customers will win a 5 gram gold coin each on purchases of Rs.5,000/- and above. Anjana Reddy, Founder and CEO of Universal Sportsbiz said, ‘’We are always on the lookout for opportunities to provide delightful shopping experiences. Kriti’s visit to Kolkata combined with the free gold coin offer provides one such opportunity, especially during this festive season.’’
Mr. Gopal Asthana, Customer Care Associate & Head – Buying & Merchandising, Shoppers Stop Ltd. commented, “With Kriti Sanon’s distinctive style inspiration and Anjana’s bold vision, Ms. Taken has already gained a strong foothold in the women’s western wear category. We are delighted to have the formidable team from Ms. Taken in Kolkata today to celebrate the Pujo season with our customers and to bring the romance back to retail.”
The Ms. Taken collection features sports casual and semi-formal garments including Tops, Tunics, Dresses, Trousers, Jackets and Denims.
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About Universal Sportsbiz Pvt. Ltd. (USPL)
USPL is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli, Imara, a contemporary women’s ethnic fashion brand with Shraddha Kapoor and Ms. Taken, Kriti Sanon’s westernwear line.
About Shoppers Stop
Shoppers Stop Ltd. is one of the pioneers in setting up large format department stores in India. The flagship department store business, Shoppers Stop, is now one of India’s largest retail chains of large format department stores in the country. It is a one-stop shop for products across multiple categories including apparel, cosmetics, fragrances, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more. Shoppers Stop offers more than 400 of the finest international and national brands across categories. It is the only Indian member of IGDS Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world.