Lakmé Fashion Week launched the second edition of Gen Next on The Road – a platform that gave winners of Lakmé Fashion Week Gen Next program, the opportunity to showcase their collection in leading multi-designer stores for two days, across the country. These designers debuted at the Summer/Resort 2019 edition.
The first leg of the four-city tour commenced at AZA in Delhi followed by AURA in Raipur, URBAN in Hyderabad and ended at AMETHYST in Chennai.
The store had a dedicated section to showcase collections of upcoming GEN Next designers Amrapali Singh, Madhumita Nath, Sunaina Khera and Ujjwala Bhadu.
Birdwalk by Amrapali Singh presented “Queen of Hearts”, a playful & comfort first collection inspired by a pack of cards. Ek Katha by Madhumita Nath showcased “Bliss” a collection of relaxed, laidback and bohemian silhouettes that explore the textures & patterns of woven textiles. Sunaina Khera brought together the feelings of mind, body and spirit that revolve around grief with “A Long Way Home” – where each garment is symbolic of an emotion. Lastly, Ujjwala Bhadu put forth a vibrant collection, a fusion of cultures and crafts that culminated into statement wearable pieces with a focus on knitwear.
The Gen Next Designer Programme at LFW has given the Indian fashion industry some of its biggest designers like Rahul Mishra, Masaba Gupta, Aneeth Arora and many more. Every season, the Gen Next designer selection is done by the LFW Advisory Board after which each handpicked Gen Next designer goes through a 2-month training programme with the LFW Gen Next designer programme mentor, Sabina Chopra.
Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “We are thrilled to have launched the second edition of Gen Next On The Road. It is a platform that gives young designers the opportunity to engage with diverse consumers from across the country and address consumer needs and preferences first-hand. It also gives young designers the experience to understand the commercial side of the business, thereby prepping their brands for the future. We thank the multi designer stores – AZA, AURA, URBAN and AMETHYST for partnering with us in the initiative.”