Launch of Mumuso in Durgapur

 Global Most Trusted, Admired, Affordable Fashion and Lifestyle Brand Mumuso, enters the Durgapur Market at Junction Mall, Second Floor with the Launch of its Store at Junction Mall in Durgapur. Mumuso is eyeing the Indian market aggressively with new stores in different parts of the country including Durgapur & other parts of West Bengal. Durgapur, the 3rd largest urban agglomeration in West Bengal, will now have a one stop destination for accessories, stationery, small electronics and lifestyle items with the entry of Mumuso. Actors Aryann Bhowmik & Ena Saha along with the other Star casts of the movie The Hacker and Mr Raunak Agarwal, the MD of MUMUSO India and Mr. Anirban Kundu, Marketing Head, MUMUSO India were present to brief the media.

With a strong presence in over 30 countries across the world, the Korean lifestyle brand Mumuso has entered into the Indian Market and plans to open around 300+ Stores by 2022 with an average of 80L to 1.2 crore which will be spent towards setting up these company-owned and franchise stores. The brand is planning to open outlets pan India with its market reach in cities likes Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Kolkata, Pune, Goa, Jaipur, Indore, Siliguri, Surat and so on.

Mumuso India — the Indian entity of Mumuso —whose offerings include accessories, stationery, small electronics and lifestyle items, sources these mostly from South Asian nations such as Malaysia, Singapore, China, Indonesia and Korea. The Korean lifestyle brand entered the Indian market in September this year with its first store in Kolkata. India has seen a sharp rise in the demand for lifestyle products in the recent years. Mumuso has product categories from Health and Beauty, Fashion Home Accessories to Apparel Accessories, Digital Products and more. The products offered by the brand are not only beautiful, functional, high-quality and affordable but also provides relaxing and pleasant shopping experience to the customer.

Speaking on the occasion, Mr. Raunak Agarwal, Managing Director, Mumuso India said, “Our expansion strategy is to set up 300+ outlets all over India along with entering the e-commerce market as online shopping has seen a big boost in India in recent years. We are also looking to source from Indian companies specially apparels and small leather products. The company will look to have 300-odd stores by mid-2022. India, being a fast emerging market for retail industry, we are expecting an escalated growth in a short span of time. Indian Market has a big potential, where we believe our creative range of products will enhance the rich experience of customers since it’s an international brand with high quality and valued pricing.”

Mr. Raunak Agarwal, Managing Director, said, “There has been a high demand for the trendy and affordable products as far as lifestyle is concerned.  People not only look forward to quality and style but also affordability. With Mumuso coming into the picture, people won’t have to travel to different stores for their needs, but just walk into our showroom and get their products. Mumuso brand always adheres to the principle of selling products with reliable quality and affordable price, strictly observes to the borderline of high quality, strives to improve the upper limit of taste and price ratio and provides well-designed products, continuously optimizes the supply chain service system to reduce the cost, creating relaxing and light-hearted shopping experiences for consumers.”

 “I am happy to be a part of Mumuso store launch in Durgapur. Talking about the movie, my character’s alias name is Shadow Spinner. He moves a fiddle spinner always. I had to practise that to get a grip on the device. The audience who will come to watch the film will amass huge knowledge about hacking. The young generation will be inspired to take up ethical hacking as a career too” said Aryann Bhowmik.

Ena Saha said, “Durgapur is a big city and brand like Mumuso will help people to get accessories, stationery, small electronics and lifestyle items under one roof. I am excited about my movie which is not just a thriller but will give many key details about the patterns and trends of online hacking in these days. It can help people with significant knowledge about internet security.”

About MUMUSO: Mumuso is a brand focusing on selling products with fashionable and trendy design. Inspired by Korean fashion trends of combining traditional culture with modern society, the brand is committed to selling products with reliable quality and affordable price as well as bringing the idea of “easy life” to people. MUMUSO has set up its brand operation center in the world’s largest manufacturing country and the world’s “fashion capital” –Shanghai·China. Relying on the strong retail selling background, integrating global independent designers and high-quality supply chain resources, depending on strong product development capability and efficient logistics ecology, we have gradually made a way of international business after repeatedly persistent attempts.

In the future, Mumuso will continue to adhere to the principle of selling high-quality products, integrate global fashion with our products design together, and strive to create a complete industrial chain with design as the core, move towards the great goal of “where there are young people, there is MUMUSO”. Mumuso is aimed to bring our young consumers an easy, simple and funny shopping experience and lifestyle through the allegation of “Enjoy the Life”.

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