Lexus India is providing a boost to the Indian design community through the Lexus Design Award India to be held in partnership with the Association of Designers of India (ADI)-created prestigious Pune Design Festival (PDF). The first of the annual awards will be handed out in conjunction with PDF 2018 in February 2018. The competition is open to entries effective immediately, with the deadline for entries being 31 January 2018 from across the country. Prizes include the opportunity to be showcased at the Pune Design Festival, and the winning design prototype will be displayed at Lexus Guest Experience Centers located in Bangalore, Gurgaon, Mumbai and New Delhi. All shortlisted entries will also be featured across Lexus India’s social assets, and the winners will receive trophies designed specially by Michael Foley.
First launched in 2013, the Lexus Design Award is an international platform to identify and recognize the next generation of global creators and designers. Lexus Design Award India seeks to recognize and reward the best industrial design executed by Indian designers, design consultancy firms and design divisions of Indian companies. The Lexus Design Award India is anchored in the brand’s values of excellence in design, ergonomics, sustainability, technological superiority and responsible consumption.
Akitoshi Takemura, President, Lexus India said, “Lexus sees incredible potential in the Indian design community and the Lexus Design Award India will acknowledge the zenith of those whose designs embody the spirit of imagination, craftsmanship and design on which our brand is built. As a platform, the Lexus Design Award India represents a huge opportunity for winning designs in India to gain recognition here – and globally.”
Few of the categories are Product Design, Furniture and Interior Accessory Design, and Jewelry, Apparel, Accessory Design. The top three shortlisted entries will be showcased at PDF 2018, affording entrants the opportunity to have their designs seen by industry luminaries over the course of the festival. The competition is open to entries effective immediately, with the deadline for entries being 31 January 2018.
Ashish Deshpande, ADI, President, National Executive Council said, “ADI is committed to avenues that focus on impact that Design in India generates towards the regional challenges as well from a global perspective. Lexus is a brand that defines excellence in the spirit of design, and by associating with ADI and the Pune Design Festival as a platform, we will be able to showcase and celebrate the best of Indian design minds.”