Lexus India marks the first year of operations in India by delivering on the brand promise of ‘Experience Amazing’, placing Indian guests behind the wheel of the edgy hybrid electric SUV, the NX 300h. The deliveries also put Lexus guests at the heart of the brand’s milestone in India, with the exceptional hospitality experience that defines the luxury lifestyle the brand is known for. The launch of the NX 300h in November 2017 was among the significant milestones for Lexus India since entering the market in March 2017, strengthening the range of the brand’s offering in India.
“At Lexus, our human-centered approach is evident in the way our cars are engineered, the craftsmanship they embody and in the ownership experience which begins the moment they engage with us or step into any of our guest experience centers. In India, we felt there was no better way to mark this significant milestone than by keeping our guests as our focus,” said P B Venugopal, President, Lexus India. “As we enter our second year in India, we look forward to new ways to deliver on the promise of ‘experience amazing’ so we can continue to delight our guests here by delivering the exceptional hospitality that is ‘omotenashi’ – the anchor of the Lexus brand.”
Deliveries of the NX 300h are taking place across the country in signature Lexus style – cars arrive on flatbeds allowing owners to be the first to put miles on their car, which comes to them with a full tank of fuel. In addition, each delivery is customized based on Lexus’ knowledge of its customer. In Mysore, one owner not only received his brand new Lexus, but his family each also received personalized gifts so they were able to share in the joy of becoming part of the Lexus lifestyle. In Mumbai, a customized giftwas crafted for a collector, so that he could add it to his collection, while he received his Lexus. Over the course of its first year in India, Lexus has conducted many similar personalized delivery experiences, demonstrating the brand’s firm commitment to placing its guests at the heart of all it does. Lexus Relationship Managers are trained to have a deep, personal knowledge of and connection with owners which starts at the Guest Experience Centers and continues through the highly personalized delivery experiences and throughout their ownership.
“Lots has been achieved in just a year in India and we are delighted by the response we have received. Lexus’ priorities in India for the next year are to continue to build brand awareness and to maintain our focus on hybrid electric vehicles,” commented N Raja, Chairman, Lexus India. “Looking ahead, we are aiming to strengthen our presence in three key ways – increased awareness, more great products and a deeper commitment to the community through initiatives such as Lexus Design Award India.”
Lexus debuted in India in March 2017 with a lineup that featured the ES300h, RX450h and LX450d. The brand soon went on to announce a social responsibility initiative in partnership with Grow Trees, aimed at achieving carbon neutrality for Lexus car owner. This unique initiative was developed by projecting the emissions of each vehicle and planting a commensurate number of trees to achieve carbon neutrality – a completely innovative approach to allow our guests to make a conscience-free automotive choice. Four Guest Experience Centers have been opened in the first year alone. This was followed up by the launch of the NX300h. The Lexus Design Award India was launched to acknowledge local design talent. And the final major milestone of the brand’s first year in India was the entry into India of the iconic flagship Lexus LS500h.
In the year ahead, the brand will be focusing on expanding its footprint in India. Lexus will also be introducing new models, which deliver power and prestige, as well as the brand’s commitment to sustainable automotive solutions. And the brand will continue to operate as a responsible member of the community through the second instalment of Lexus Design Award India and the continued environmental initiatives.
Lexus began its journey in 1989 and has, since then, expanded its line-up to meet the needs of luxury consumers around the world. It is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. Lexus is the luxury hybrid leader, having sold over a million hybrid vehicles globally. Lexus vehicles are sold through a network of dealers who are committed to delivering exemplary guest experiences.