On occasion of LG Electronics India’s 22nd anniversary, the company organized a mega blood donation drive across 47 cities including Kolkata. The CSR initiative was led in association with National Blood Transfusion Council (NBTC), Ministry of Health & Family Welfare, Govt. of India. The Blood Bank partnered were Army Command Hospitals, Red Cross Society of India, Rotary, Lion’s, Govt. Hospitals & others.
In addition to the blood donation camps across country, the initiative also aimed in spreading the awareness about the noble gesture of donating blood. LG rolled out the initiative through radio, digital and on-ground activations at retail stores inviting Indian citizens to donate blood and become a proud life savior.
Ki-Wan-Kim MD LG Electronics India said “We at LG understand the importance of good health. Certainly, there is a need to create awareness around blood donation & through such initiatives, we hope to bring a positive change in the society. This is yet another gesture from us to showcase our deep commitment and care for the Indian society. I am thankful to all donors who came forward for this cause. “
Commenting on this initiative, Mr. Umesh Dhal, Director & CRO-LG Electronics India said, “The most valuable gift a human can give to another is Blood. We can create blood relation with other fellow citizens and build strong bond with nation, this gesture will make us Proud Life Saviors. This can bring real strength to our nation”
Ajay Sharma – Regional Business Head said “We are extremely proud to organize this mega CSR drive in our region. Our 22 years long journey in India is a remarkable milestone, “Let’s create blood relations” is a step towards sensitizing & motivating citizens for blood donation. We are extremely thankful to people for coming forward & donating blood for a cause.”
This initiative further strengthens LG’s core essence of ‘Life’s Good’ and showcases brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is proud to initiate this drive across India. #bondwithnation