Lifestyle Launches ‘The Pujo Collection’ with Renowned Actress & Style Icon, Sayantika Banerjee

~Lifestyle captures the festivity of Durga Pujo with latest trends, designs and styles curated by Sayantika, celebrating the vibrant occasion~

Kolkata, September 2018:Rethink Ethnic this Durga Pujo as Lifestyle, India’s most preferred fashion destination, launches its Pujo Collection. With ensembles curated by renowned actress Sayantika Banerjee, the collection was launched with a captivating fashion show at the Lifestyle Store in Quest Mall, Kolkata. The Lifestyle Pujo Collection brings together the trendiest of apparels, footwear, and accessories that reflect the true spirit of Durga Pujo.

The stunning showstopper Sayantika Banerjee kept the audience rivetted as she walked the ramp, dressed in a resplendent embroidered kurta teamed with gold crop pants from Melange by Lifestyle. With chic layers and a fluidity that mesmerized the onlookers, Sayantika’s look was inspired by the latest trends of the season. The rest of the show captured the zest and exhilaration of the festive season with vibrant ensembles, harmoniously blending ethnic and contemporary. Dark florals; rich, jewel tones andintricate gold foil details among others, were some of the key trends that were showcased during the fashion walk.

Speaking on the occasion, Mr. Srinivas Rao, Sr. Vice President, Marketing, Lifestyle, said: “Lifestyle’s Pujo Collection reflects the vibrancy of the festive occasion while capturing the eclectic fashion sensibilities of the consumers. With the launch of The Pujo Collection curated by the stylish Sayantika Banerjee, we bring forth a curated line for the different occasions in Durga Pujo, helping our customers look their fashionable best through the festive season.”

Modern silhouettes, classy cuts and vibrant prints – The Pujo Collection from Lifestyle expresses dynamism and vitality. Each look, curated by Sayantika is beautifully designed with colours, patterns and motifs that are elegant with a touch of the modern. The collection beautifully juxtaposes traditional prints and rich tones with contemporary silhouettes & classy, trendsetting looks.

On the collaboration, Actress, Sayantika Banerjee, said, “I am very excited to curate The Pujo Collection for Lifestyle. As every Bengali, Durga Pujo is an occasion for me to dress up and enjoy the festivities while looking my very best. Hence, I’ve specially curated the new Pujo Collection for Lifestyle, which is trendy, bold and has unconventional designs and styles all coming together to add a very festive vibe. The collection has something special for everyone, just like the festivities during this time of the year.”

Step into the spotlight this Durga Pujo with The Pujo Collection from Lifestyle. Rush to the nearest Lifestyle Store to give your Pujo wardrobe a stylish makeover. Make the most of the hottest deals on chic ensembles and trendy accessories, footwear and more.Adding to the sparkle, Lifestyle has announced exciting offers as well. Get gift vouchers worth Rs. 2,000 on shopping for Rs. 5,000; gift vouchers worth Rs. 2,000 and bedspread designed by celebrated contemporary designer, Manish Arora for only Rs. 999 on shopping for Rs. 6,999; gift vouchers worth Rs. 2,000 and a brand-new Prestige air fryer for only Rs. 1,999 on shopping for Rs. 9,999 (T&C apply). Lifestyle is now also available online through lifestylstores.com where customers can shop from the convenience of their home. Shop Sayantika’s looks starting Rs. onwards.

About Lifestyle

Lifestyle is India’s most preferred fashion destination for latest trends. Part of Dubai based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple categories including men, women and kid’s apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof in each of its store. Stepping into a Lifestyle store, customer can look forward to seamless and hassle-free shopping experience even as they browse through hundreds of leading national and international brands. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years (2015, 2014, 2013, 2012 & 2011); No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years (2014, 2015) and Top 10 Best companies to Work for in India in 2015 – Great Places to Work Institute®. Currently, Lifestyle is present across 73 stores, 44 cities and delivers to over 8000 pin codes. For further information, please visit www.lifestylestores.com

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