Max Fashion launches an exclusive range of Spring 2019 Collection in Kolkata, to celebrate the arrival of Spring in the most stylish way. Max has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. The Spring Collection brings alive the nautical way of life in a vibrant way. The key highlights for the season are varied versions of delicate flares/ruffles, varsity placement stripes, bright florals with a pleasant mix of denim bralette, dresses and varied high street denim bottom styles. Bright Virtual Pink with blush tone of Lotus balances the yellows and shades of blue.
Urban photo-printed graphic tees inspired from cities and cultures from across the globe updated with fresher fabrics in spring hues take the centre stage. Indigo jerseys that started as an experimental trend has become a fashion staple. Embroidered versions and patterns are new additions for the season.
TRAVELOGUE – Drawing a nautical inspiration this season – Travelogue uses the classic nautical palette of Navy, Mid blue, White with accents of Red. Polkas, stripes, prints, side tape details with relaxed athleisure styling complete the look. Graphic inspiration is drawn from elements of sea and travel. Treatments and techniques ranges from appliques, badges, fabric patchworks to contrast shifilies and placement embroideries.
GET FIT – coupled with the rise of the Athleisure trend, has created the perfect environment and opportunity for the comeback of 1990’s nostalgic mix of old and new, the looks feel athletic and fresh emphasized by a palette of primary colors. Boxy crop tees, slogan side tapes, 90’s color block ringer t-shirt, Allover typo printed t-shirts are the key highlights of the collection.
INDIGO TALES – This collection blends batik and calligraphic prints in refined hues of indigo, natural, burnt orange and lime. Silhouettes are more defined with minimal detailing in ethnic rich surface textures. This indie fusion range with a fresh modern update is all you need for the season.
JOGGERS – The jogger continues to be a key item in street wear in both non-denims and denims. Addition of camouflage prints, knee – patches, pin-tucks, ribbed waistbands; slogan side tapes add an edge to the jogger story. Constructed in fine mercerized cotton knit denims, pique and compact twills it combines style with comfort.
The whole collection has an appetite for edgy, distinctive clothes that sit neatly between high fashion and streetwear.
About Max Fashion:
Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 17 countries and in India, Max has more than 250 stores across 100 cities.