Mercedes-Benz, the country’s largest luxury car maker is all set to excite,
fascinate and enthrall at the 14th Edition of the much awaited ‘Auto Expo 2018’. An
array of some of the never seen before products in India will dazzle the Mercedes-Benz
Pavilion at Hall No. 15. The key highlight of Mercedes-Benz’s product offense will be
based on three distinct product attributes: Luxury, Versatility and Future Mobility.
Making its much awaited India debut will be the pinnacle of exclusivity and luxury
personified, the ultra-sophisticated, Mercedes-Maybach S 650 sedan. The MercedesMaybach
S 650 will offer the perfection of the S-Class with the exclusivity of the
Maybach and further accentuate the Maybach’s overwhelming demand in the Indian
The forerunner of Mercedes-Benz’s new product brand for electric mobility globally- EQ,
the ‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction
towards creating a sustainable ecosystem of services, technologies and innovations and
also delineate its long-term strategy of introducing the ‘EQ’ brand of battery electric
vehicles in India. The name EQ stands for “Electric Intelligence” and is derived from
the Mercedes-Benz brand values of “Emotion and Intelligence”.
Where usually conventional sedans give up, the SUV like versatility of the all New EClass
All Terrain begins its journey and this unique product will be unveiled at the
Auto Expo 2018. The New E-Class All Terrain is like a SUV, thanks to its SUV like
greater ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a
standard feature, making it a versatile vehicle. In addition, the All-Terrain compares
favourably with other SUVs in terms of its aerodynamics, which is why it is in its
element on the motorway, too.
The All-Terrain also cuts a fine figure thanks to its striking SUV look with powerful
flared wheel arches and SUV radiator grille. The most eye-catching feature of the
striking front is the SUV-style two-fin grille with a star integrated in the centre. The
distinctive front bumper and the paneling in underride guard-look, electroplated in
silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain.
In the side view the black wheel arch covers are distinctive features that emphasize the
all-terrain SUV character. An exclusive 19 inch light-alloy wheel gives the vehicle a
confident look of a SUV, with more ground clearance and enhanced comfort on rough
roads. Further features typical of an SUV include robust outer load sill protection and a
visual underride guard electroplated in silver-chrome.
The E-Class All-Terrain made its global debut at the Paris Motor Show in 2016 and will
have its India debut, later in 2018, creating a niche segment for itself.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented; “Auto
Expo remains the much awaited event in the Indian Automotive Industry and we are
glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a
reiteration of our commitment to our customers, to the market, and also a
manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo
gives us a distinct opportunity to showcase our exciting range of new products and
technologies to our discerning customers and brand enthusiasts, whom we are
committed to fascinate. In addition to an array of fascinating global products, we also
will showcase some of the best products we make in this country, in Pune. The
Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future
technology and mobility, driving performance, innovative design and progressiveness,
all of which are synonymous with our brand promise ‘Best or Nothing’. We are
confident of leading the market as the No.1 luxury car maker in India and our Auto
Expo 2018 display will firmly underline this fact.”
“Apart from the stunning display of our AMG and Dream Cars, our luxury sedans and
SUVs; there will be specific products that underline the attributes of Luxury,
Versatility and Future Mobility, like no other product. The Mercedes-Maybach S 650,
the E-Class All-Terrain and the Concept EQ represents these attributes effortlessly, and
will present the most overwhelming product offensive from Mercedes-Benz for the
Indian market. The Mercedes-Benz S 650 will debut at the motor show and will kick-off
our product offensive towards sustained leadership in the Indian market for 2018.
Other than fascinating products, we are also glad to introduce a host of intriguing
digital assets during the Auto Expo. An industry first, we will launch an AI based
Chatbot, which uses artificial intelligence to answer customer questions on Mercedes-
Benz products. It will also have an Artificial Reality based function which will further
enhance customer interactivity with the Bot.” Mr. Folger elaborated.
Mercedes-Benz fascinating family at Auto Expo 2018 comprises:
• AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43
• Show Car: Concept EQ
• Specialty Cars: E-Class All-Terrain and C-Class Cabriolet
• Sedans: Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C
• SUVs: GLA 220 d 4MATIC, GLC 220 d, GLS 350 d
Unique digital activations for Auto Expo 2018
Mercedes-Benz intend to engage more with our customers, prospects and fans in the
online space, for which the brand will launch a new e-commerce marketplace for sale
of Mercedes-Benz official merchandise.
There will be an AI based Chatbot, which is a first in the industry, using artificial
intelligence to answer customer questions on Mercedes-Benz products. It will also have
an artificial reality based function which will further enhance customer interactivity
with the Bot.
There also will be a Live Chat feature on the Mercedes-Benz website that will enable
enthusiasts to directly chat with a person and get real time responses to basic queries
on products and services.
Enhancing our digital footprint, Mercedes-Benz will launch a completely new and
modern websites for both MB India and all its dealers. These are based on the latest
Content management system, and are extremely responsive, ensuring the best
customer journey online. Mercedes-Benz India will also have a dedicated section for
the Auto Epxo on the Mercedes-Benz India App. This section will provide relevant
information along with updates on latest news and events to users. They can also
easily navigate and book service appointments for their cars via the app.
The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. True to its
brand promise ‘Best or Nothing’ the Mercedes-Benz pavilion will be a culmination of
style, elegance and adrenalin pumping products.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India
and boasts of more than 130 years of cutting edge innovation in the luxury automobile
industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is
spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also
commenced production from its new expanded production facility located in the same
premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays
an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand
and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels
for domestic markets.
The production facility now carries an investment of INR 1000+ crores and has the largest
installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has
the largest network spread amongst any luxury carmaker, with presence in 45 Indian cities
through 93 outlets. Through the exclusive AMG Performance Centers located in 7 cities
including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG
performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims
to completely redefine the after-sales experience by digitalizing service process and create
unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz
Approved Tyres’ in February 2017, and the ‘Approve Advanced Programme’ in May 2017, is
also integral to the ‘My Mercedes, My Service’ campaign. In December 2017, Mercedes-Benz
India launched its innovative ‘Pits Stop Service’ across all 7 AMG Performance Centre to create
service differentiation. This speedy, personalized and priority service is a commitment to the
AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My
Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making
after-sales experience as the new differentiator in the luxury car segment. With the use of big
data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has
been able to drive successfully, low cost of ownership for its customers. A testimony of all
these initiatives is reflected in 2017 JD Power After-Sales Customer Satisfaction Index, which
ranks MB India as the highest in after-sales service satisfaction, with a score of 862.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S
500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio.
Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet,
S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard
vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as
well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C
63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S, AMG
GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. The long wheel base new
E-Class is made in India, for India, the first new generation car to be locally produced since
market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India registered the sales of 11,869 units in the January–September 2017
period. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving
best customer experience. The company will have fascinating product introductions, innovative
luxury retail experience, value driven finance programmes and innovative after-sales service
experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the
‘winning’ momentum it has created for itself in the diverse Indian market.