India’s leading luxury car manufacturer Mercedes-Benz today further cemented its strong presence in the performance segment, by launching two new AMGs, the Mercedes-AMG CLA 45 and the GLA 45 4MATIC. The 45 AMG boasts of the ‘most powerful four-cylinder series production engine in the world. With the introduction of these two new AMGs, Mercedes-Benz India is making a strong statement in the growing performance car segment. Both the vehicles offer a host of new features and embody dynamism, sportiness, exceptional driving performance and agility. Continuing the global celebration of 50 years of AMG, the vehicles were launched by Roland Folger – Managing Director & CEO, Mercedes-Benz India.
Roland Folger – Managing Director & CEO, Mercedes-Benz India said, “Performance car segment in India is fast evolving and hence product innovation becomes crucial to outpace the industry growth. Driving performance remains the key essence of our renowned sub brand Mercedes-AMG and we lead the performance segment in India by a wide margin. As a part of our global celebrations of 50 Years of AMG, we are glad to launch seven AMGs this year and end the year with the introduction of these two sensational young products from our diverse portfolio. These alluring and radical products appeal to those, who believe in ultimate driving performance, everyday practicality and unmatched luxury appointments. We are committed towards providing the best of our global AMG products to our Indian customers and continue leading in this segment.”
Mr. Folger further added, “With our AMG 45 range, we provide our customers a product that embodies the motorsport DNA while adding the practicality of everyday use. Mercedes-AMG CLA 45 and GLA 45 4MATIC have been modified keeping in mind the changing Indian market sentiments and to suit the young generation’s requirements. We are confident that these new exciting products would create a stronger fan following for AMG in India.”
Technical specifications of the Mercedes-AMG CLA 45 and GLA 45 4MATIC
|Performance Data||Mercedes-AMG CLA 45 4MATIC||Mercedes-AMG GLA 45 4MATIC|
|Engine arrangement/cylinders||2.0-litre 4 cylinder turbo engine||2.0-litre 4 cylinder turbo engine|
|Power||280kW @ 6000 rpm||280kW @ 6000 rpm|
|Torque||475 Nm @ 2250-5000 rpm||475 Nm @ 2250-5000 rpm|
|Acceleration (0-100 km/h)||4.2 seconds||4.4 seconds|
|Top Speed||250 km/h||250 km/h|
Key product highlights |Mercedes-AMG CLA 45 and GLA 45 4MATIC
- Up-to-date AMG design idiom conveying intense dynamism:
- Front apron with new A-wing design – clear differentiation from AMG Line as a result of louvres in the outer air intakes and diffuser insert in rear apron
- Front splitter insert in matt titanium gray plus flics in high-gloss black for the flow of cooling air
- LED High Performance headlamps
- Newly designed AMG spoiler lip
- AMG radiator grille with twin louvres in silver chrome as a standard feature
- New standard wheel: 45.7 cm (18-inch) AMG 10-spoke light-alloy wheels, painted in titanium gray and high-sheen finish
- AMG instrument cluster with new-look numerals and scale divided into 30 km / h increments, new chrome border around gear indicator display
- AMG design trim in black / red
AMG CLA 45 4MATIC ‘Aero Edition’
The Aero Edition also expressive design elements featuring accentuating yellow decals and AMG sports stripes in matt graphite grey combined with the AMG Night Package in select exterior paints creating a spectacular effect. Yellow highlights are along the side sill panels, diffusor and rear bumper, as well as the mirror housings.
AMG GLA 45 4MATIC ‘Aero Edition’
The Aero Edition also expressive design elements featuring accentuating yellow decals and AMG sports stripes in matt graphite grey combined with the AMG Night Package in select exterior paints creating a spectacular effect. Yellow highlights are along the side sill panels, diffusor and rear bumper, as well as the mirror housings
Magno paint finish for the AMG GLA 45
The Mercedes-AMG GLA 45 will have an option of the special paintwork finish: The “designo MAGNO”. designo paint finishes blend exclusiveness with a fascinating allure. Offering a wide spectrum of colours and applied with the utmost precision, designo paint finishes put the final touch to the vehicle. The designo magno paint finishes combine metallic paintwork with a silk matt finish. It is a paintwork with high-quality special-effect pigments that lend the vehicle an individual character.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 42 Indian cities through 86 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, and the ‘Approve Advanced Programme’ in May 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43.
The long wheel base new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India registered the sales of 11,869 units in the January–September 2017 period. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.