India’s largest luxury car brand Mercedes-Benz, today announced a historic sales record achievement by clocking the highest ever yearly, half-yearly and also Q4 sales in 2017. By registering record sale of 15,330 units in the January to December 2017 period, Mercedes-Benz grew its sales volumes by a robust 15.9%, firmly maintaining its strong hold on the dynamic Indian luxury car industry.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz today remains the most preferred luxury car brand in India and our increasing sales volumes, firmly underlines the customer’s trust on a winning brand. Our market strategy is well-founded and highly customer centric, enabling us to contribute to the economy by doubling our volumes in the span of few years. 2017 was a successful year for us and the decision to introduce the Long Wheelbase E-Class was strategic and highly successful. We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio. Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes- Benz in the luxury car segment in India, and we are glad to achieve them and spearhead the industry,firmly.”
Segment wise growth:
The luxury sedan segment grew by double-digit growth and the introduction of the Long Wheelbase E-Class significantly contributed to the volumes, making the ‘Made in India’ E-Class the first choice of customers in 2017. The GLC, GLE and GLS continue to retain the tag of the highest selling SUV in their respective categories, and contributed strongly to the SUV segment. The SUV segment from Mercedes-Benz also grew by double digit in 2017. The performance and sports-carbrand,Mercedes-AMGachieveddouble-digitgrowthin2017,
reiterating Mercedes-Benz’s strong dominance in the performance car segment. Additionally, the New Generation Cars continued its success story with a high conquest rate, ensuring Mercedes-Benz remained the most preferred choice for the dynamic, affluent and young Indians.
Mr. Folger further elaborated, “Our sales success in 2017 makes us confident of our sustained leadership in the Indian luxury car market. Our 2018 strategy, ‘The Best Keeps Leading’ is based on this market success and confidence and aims to further deepen our commitment for our patrons. With the customers at the focal point, ‘The Best Keeps Leading’ strategy will see Mercedes-Benz’s product offensive intensify and fascinate, innovative after-sales services delight, qualitative network expansion strengthened and novel brand initiatives excite, our patrons. We remain hopeful of our continuous value add to the economy and to the society at large and create a sustainable ecosystem for future mobilitytrends”
Motto for 2018: The Best Keeps Leading
Mercedes-Benz’s novel approach for a sustainable future is aimed at offering unparalleled luxury vehicle ownership and brand experience to delight its discerning customers. Mercedes-Benz will continue to innovate and redefine personal mobility space and customer centricity, which remained core to ‘The Best Keeps Leading’ strategy.
In 2018, Mercedes-Benz will introduce fascinating products, many without a predecessor in India. There will be a range of exciting AMG products that will make their India debut in 2018, enhancing the ‘driving performance’ for the AMG enthusiasts. Mercedes-Benz also plans to implement innovative after-sales initiatives and consolidate existing service initiatives.
The Three Pointed Star will not only expand its retail network in newer markets, but also enhance the luxury experience across its dealership through innovative luxury elements. In 2018, Mercedes-Benz will also more than before offer memorable brand experiences for its discerning customers with special focus on emerging Tier II and Tier III markets. Benchmarking experiential events withnew
innovations like Brand Tour, LuxeDrive and AMG Performance Tours will remain highlight of 2018.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 45 Indian cities through 93 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in thecountry.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, and the ‘Advance AssuranceProgramme’inMay2017,isalsointegraltothe‘MyMercedes,MyService’
campaign. In December 2017, Mercedes-Benz India launched its innovative ‘Pits Stop Service’ across all 7 AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2017 JD Power After-Sales Customer Satisfaction Index, which ranks MB India as the highest in after-sales service satisfaction, with a score of862.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off- roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe, AMG GT S, AMG GT
R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. The long wheel base new E-Class is made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in theworld.
Mercedes-Benz India registered the sales of 15,330 units in the January–December 2017 period. In 2018, ‘The Best Keeps Leading’ will be Mercedes-Benz’sphilosophy.