Continuing its drive to provide its customers a delightful and hassle-free ownership experience and strive to become the ‘Mercedes of Service’, India’s largest luxury car maker Mercedes-Benz launched its new standard mobility solutions–Mobilo Plus and Mobilo Lite. Mobilo Plus, is complimentary for the customers up to three years of vehiclepurchase and can be bought from the 4th to 8th year of the life of the car.
The first-of-its-kind program in the luxury car industry, Mobilo empowers Mercedes-Benz customers to stay on the go without worrying about any unfavorable circumstances on the road. Mobilo Lite is a complimentary service offered by authorized dealers for 365 days from the last periodic service availed. The Mobilo Lite service is applicable for customers, who carry out their periodic maintenance at least once a year with a Mercedes-Benz authorized service centre and is valid up to one year from the date of last
Periodic Maintenance Service. With these initiatives, Mercedes-Benz sets yet another benchmark in the luxury car industry.
Launching the Mobilo programme for the Indian customers, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Offering novel mobility solutions is part of our customer-centric approach and it remains the core element of our business. Mercedes-Benz’s innovative after-sales initiatives have been successful in differentiating the brand and redefining customer centricity, the results of which manifests in our topmost ranking at the JD Power Customer Service Index 2017. Towards this, the introduction of the Mobilo program reiterates our customer commitment of providing a hassle-free ownership experience. As the pioneer of luxury mobility in India, we strive to create new benchmarks and our after-sales offerings have been strong enablers in this direction, making Mercedes-Benz the most preferred luxury mobility brand in India with a strong leadership trait.”
The Mobilo Plus Service supports in the following events:
Mechanical, electrical or accidental breakdown Battery problems: Flat battery
Fuel problems: Out of fuel, contaminated fuel or incorrect fuel
Key problems: Locked keys, lost keys or broken keys
Tyre problems: Puncture, bolts or valve-related issues Road traffic incident where the vehicle is immobilized
Benefits offered to Customers under Mobilo Plus Service:
Complimentary roadside repairs
Complimentary towing (in case of mechanical, electrical or accidental breakdown) Complimentary taxi service up to 50 km from breakdown location
Replacement vehicle (mechanical or electrical breakdown)
Onward/return travel (economy class for passengers legally allowed in the vehicle) Hotel accommodation (maximum 3 nights)
Legal advice & medical coordination as required.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 45 Indian cities through 93 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz
Approved Tyres’ in February 2017, and the ‘Advance Assurance Programme’ in May 2017, is also integral to the ‘My Mercedes, My Service’ campaign. In December 2017, Mercedes-Benz India launched its innovative ‘Pits Stop Service’ across all 7 AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2017 JD Power After-Sales Customer Satisfaction Index, which ranks MB India as the highest in after-sales service satisfaction, with a score of 862.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500,
S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio.
Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet,
S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard
vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as
well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63
S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe,
AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. The
long wheel base new E-Class is made in India, for India, the first new generation car to be locally
produced since market launch. India is the first country to get an RHD version of the LWB E-Class
in the world.
Mercedes-Benz India registered the sales of 15,330 units in the January–December 2017 period.
In 2018, ‘The Best Keeps Leading’ will be Mercedes-Benz’s philosophy.