Mercedes-Benz sustains its growth momentum in India amidst market challenges; paves way for a successful 2018

Kolkata: India’s largest luxury carmaker Mercedes-Benz today announced its best ever Q1 and fiscal sales amidst challenging market conditions. The company recorded its best Q1 by selling 4556 units in the January-March 2018 period, supported by the strong sales momentum in the sedan and SUV segment. The steady sales performance in Q1 2018, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand.

 

Mercedes-Benz luxury SUV portfolio comprising the GLA, GLC, GLE, GLC Coupe, GLE Coupe and the GLS grew in double digits Q1 2017. The comprehensive SUV portfolio continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers. While the growth in the SUV portfolio was primarily led by the GLC, which emerged as the highest selling SUV, the bigger GLE, GLE Coupe and the GLS also witnessed strong customer preference in the January-March 2018 period. The luxury sedan segment comprising the C-Class, E-Class and the S-Class performed very well. The all-new Long Wheelbase E-Class continued its sales momentum and sustained the customer interest across markets and supported the growth of the sedan portfolio. The E-Class’ success was closely matched by that of the C-Class Sedan, which remained an important volume contributor in Q1 2018. Apart from the sedans, the New Generation Cars continued to attract younger customers to the brand, while the AMG and Dream Cars portfolio made the fascination for the brand more visible than before.

 

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “2018 began with a positive note for the brand, though the spike in Q1 sales can be attributed to the advancement of sales due to the impending price correction, triggered primarily by the increase in basic custom’s duty. It might be a challenge to sustain this momentum in the coming quarters and we are cautiously optimistic. As the luxury industry volumes are comparatively low, the focus should remain on helping the industry grow by creating demand. A rise in demand would translate in increased production and thus, lead to significant revenue generation, and would support the ‘Make in India’ initiative.”

 

 

Mr. Folger added, “We are extremely excited to witness the strong performance of our mainstay models, the C-, E-, S-Class and the SUVs. Particularly the success of the Long Wheelbase E-Class underlines the aptness of our decision to launch the car in India. We will continue with our product offensive and introduce a host of new products across segments and body shapes, to keep the consumer’s interest. Qualitative expansion in our network spread, coupled with service differentiation driven by our cost of ownership measures and availability of tailor made financial programmes, will continue to add value to our efforts of creating delightful customer experience. It is assuring to witness growth across the portfolio which reiterates that luxury car buyers’ in India continues to appreciate our ‘Best Keeps

Leading’ initiatives.”

 

(All figures of Mercedes-Benz India are that of retail sales.)

 

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About Mercedes-Benz India:

 

 

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.

 

The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 45 Indian cities through 93 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

 

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pits Stop Service’ across all 7 AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2017 JD Power After-Sales Customer Satisfaction Index, which ranks MB India as the highest in after-sales service satisfaction, with a score of 862.

 

 

 

 

 

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.

 

The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43.

 

Mercedes-Benz India registered the sales of 15,330 units in the January–December 2017 period. In 2018, ‘The Best Keeps Leading’ is Mercedes-Benz’s philosophy. Mercedes-Benz has launched the Mercedes-Maybach S 650, the New S-Class and the GLS Grand Edition in 2018 for the Indian market.

 

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