By Utsav Chakraborty & Suhrid Ghosh:- Milk Mantra, India’s 1st VC funded agri food & beverage startup, today announced the Milky Moo Championship East Zone Feeder & Sub Junior Tour at a press conference held at Royal Calcutta Golf Club.This season marks the second year of Milk Mantra’s association with the Indian Golf Union East Zone Feeder & Sub Junior Tour after a successful involvement in 2017.

On this occasion, Mr. SrikumarMisra, Founder and MD of Milk Mantra said, “With a focus on ‘Nutrition & Health’ Milk Mantra is actively building a sports platform which will make adults and children aware of the nutritional quality of foods they consume. We have been working closely with sports professionals to reach out to sports communities within East India to encourage young adults through various sports tournaments.Last season too, we had associated with the East Zone feeder tour and the spirit and enthusiasm the kids displayed meant they need as much support and encouragement as kids playing other sports.Beside golf, we also have the Milky Moo Tennis Championship and are actively looking at a junior football league too. We intend to supportsports programs and events as we know the future champions and Olympians are going to emerge from the juniors who are playing the game today.”

The 7th season of the tour will travel to top six golf clubs of the region starting from Jamshedpur and then moving to Shillong, Bhubaneswar and finally a double-header in Kolkata. There are five age categories in which the up & coming talent will compete and the order of merit toppers at the conclusion of the season will qualify for the IGU Feeder Tour National Finals.One of the two National Finals will be hosted in the east.

Last year, Samridh Sen (Category A), Aroush Tagore (Category B), Ramayush Ray (Category C), Anshul Mishra (Category D) topped the Boys Order of Merit while Vasavi Modi (Category A), Vibha Nath (Category B), Karishma Samadder (Category C) and Anaahat Bindra (Category D) were perched atop the Girls Order of Merit.PrashantAgarwal clinched the Open Category E honors.

“The IGU takes great pride in conducting opportunities for young promising kids to showcase their talent and commitment to the game. The Feeder Tour is a part of the same endeavour. We are delighted that Milky Moo has chosen to support the full 7th season”, said Mr. Satbinder Singh, Chairman – East Zone Council, Indian Golf Union.

The first event of the season, Beldih Juniors teed off today at Beldih Club in Jamshedpur and the two day championship will be followed by Golmuri Juniors on 5-6 April at Golmuri Club.



About Milk Mantra:

Milk Mantra is India’s 1st VC funded agri food & beverage startup and its ‘Milky Moo’ brand is one the fastest growing dairy brands in the country. With a conscious capitalist vision, the company has spurred an entrepreneurial white revolution, focusing on under serviced consumer markets and the under-developed dairy sector supply chain.

About Indian Golf Union:

The Indian Golf Union is the apex body of golf in the country and is responsible for the promotion and development of golf in India. The object for which the Union was established were mainly to promote the game of golf in India and the maintenance in every way possible of high standards of the game. The IGU hosts the Indian Open co-sanctioned by the European Tour and Asian Tour every year. It also organizes more than 70 amateur events in the country.

About Tiger Sports Marketing:

Tiger Sports Marketing Pvt. Ltd. is a brand well established in the golfing sphere and has dominated the Golf market for over a decade now, venturing into other major sports such as Football, Badminton, Polo, Driving experiences etc. The company has been instrumental in setting up the East Zone Feeder & Sub Junior Tour since its inception in 2012.

MILKY MOO BELDIH JUNIORS 2018 JAMSHEDPUR: Kolkata lads Saquib Hussain and Subham Adak shot identical 85s to be tied at the top of the Milky Moo Beldih Juniors leaderboard here at the Beldih Club on Tuesday.

Ranchi’s Shaurya Ekka is third a stroke behind. Rakshik Basu is placed fourth at 88 followed by Suveer Kapoor a further three strokes behind at 91.

Rishi Biswas is atop the Category C leaderboard after carding an 88.

Category D is led by Ribhav Verma after he shot the best round of the day of 80. He leads Aditya Kkhaitan by five strokes in second followed by Anshul Mishra in third at 92.

Amongst the Girls, Yaalisai Verma leads Vasavi Modi in Category A&B by a handsome margin after carding 87. Sana Hussain in Category C shot 93 while Anaahat Bindra shot 95 in Category D.

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