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Max Fashion Celebrates World Environment Day With A Weeklong Initiative Share Fashion Share Smiles

By Priyanka Guha: -Max Fashion initiated Share Fashion Share Smiles week starting from 27th May to 4th June to commemorate World Environment Day. The Environment week concluded with the presence of cast and crew of movie ‘Aroni Tokhon’ at Max Store, Lake Mall. The initiative encouraged customers and employees to donate clothes to the NGO-Women’s Interlink Foundation. Drop boxes were installed outside all Max stores for the drive.

Actor Indroneel Sengupta and Director Saurav Chakraborty unveiled the trailer of the movie, followed by an inspiring discussion on world environment day. They also handed over the clothes collected through the ‘Share Fashion Share Smiles’ drive to the NGO – Women’s Interlink Foundation and planted saplings around the mall area.

Speaking on the occasion Rajib Mukherjee, Regional Manager, Max Fashion said, “As a responsible corporate, we at Max believe in sharing smiles. We hope we were able to inspire people to donate their clothes for a cause. The city of joy stayed true to its name by spreading joy and contributing in large numbers.”

“As responsible citizens we should all work towards the betterment of the society. With this initiative, Max has given my co-stars and I the platform go an extra mile for our community”, mentioned Indroneel Sengupta.

Max is a leading fashion brand, now available online at and on Android & IPhone apps offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017.

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