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PRANAY BAIDYA ATELIER LAUNCHES SPRING SUMMER RESORT COLLECTION

By Payel Das:-Summer is synonymous with travelling. With holidays and family get-togethers featuring majorly in our personal calendars, it’s that time of the year again when we let our hair down. But who says we cannot be glamorous even as we throw caution to the wind and do what the heart wants to do. For, style never goes out of style!

 

Keeping this in mind, renowned fashion brand Pranay Baidya Atelier launched his Spring Summer Resort Collection recently that highlights easy to wear clothing with a chic dash of personal style statement. Be it destination weddings, partying after work in a faraway land or simply being the toast of a gathering at a family do, the collection fits into every possible occasion that celebrates letting go and being yourself.

 

In this capsule cocktail collection styled with dazzling Swarovski SS-17 jewels, Pranay reinvented traditional Indian textiles in numerous subtle and elegant ways, fusing them with contemporary silhouettes while experimenting with contrasting textures and treatment. The outfits are designed as separates, keeping in mind the modern day men and women and their idea of wearable fashion that also makes bold statements.

 

Speaking about his collection, Pranay says, “I have blended traditional techniques with innovative ideas to create outfits that are both beautiful and unique. An ensemble of fusion silhouettes including gowns, maxi skirts, sarees, jacket blouses, lehenga’s & contemporary-ethnic menswear come to life in delicate hues of dust pink, peach, coral, grey and gold.”

 

He further adds, “The range blends block printing, digital printing, intricate thread & zari embroidery and box pleated maxi skirts in silks, muslin, chiffons and organza celebrating the timeless elegance and rich heritage of textiles from India.”

 

Stepping away from his usual signature styles that glorify weddings, Pranay Baidya Atelier’s Spring Summer Resort Cocktail collection is a must-have in any modern woman’s wardrobe.

 

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