Kolkata, December 2016: Tata Sampann, a part of Tata Chemicals’ consumer products wing, on Monday, 26th December, 2015 launched its spice range “Goodness Ki Shuruaat” in Kolkata. Tata Sampann has launched this new communication campaign named ‘Goodness Ki Shuruaat’ to communicate the focus and benefits of its offerings. Tata Sampann believes that natural goodness is the way-to-go for a healthy, balanced life. From procurement to processing to packaging; not only does the brand select the best produce, but also ensures that products reach the kitchen exactly the way nature intended it to be.
The occasion was graced by Mr. Sanjay Khar , Regional Sales Manager , Mr. Suvendu Roy , Business Development Manager, Mr. Yogesh Upadhyay, Area Sales Manager, Mr. Sanjeev Dhar, National Sales Manager, Mr. Raj Girla, Brand Manager (spices), Mr. Rajesh Verma , Head (Spices)
Aimed at recreating the authentic taste and aroma of Indian food, Tata Sampann spices, which comprise blended spice products like ‘Dal Tadka’ Masala, ‘Garam’ Masala, ‘Punjabi Chole’ masala, chilli and turmeric powders have been developed by brand ambassador Chef Sanjeev Kapoor. It has also come up with 5-in-1 packs, where each 100-gram pack holds five 20-gram packs of various blended spices.
“The food market in India is pegged at Rs.600,000 crore, which shows a huge growth opportunity as consumers are increasingly making informed decisions about their food habits. Through these spices we aim to provide everyday foods with high quality,” said Tata Chemicals NSM, Mr.Sanjeev Dhar.
The company earlier had its presence in the consumer products business majorly through its salt & pulses
About Tata Sampann
Tata Chemicals (TCL), a global company with interests in businesses that focus on LIFE: Living, Industry and Farm Essentials have a brand, Tata Sampann, under its consumer products business. Launched with a focus on delivering food products that fulfill everyday needs of nourishment, Tata Sampann will act as an umbrella brand and will house the current and the future food portfolio including the unpolished high-protein dal range and low-oil absorb besan made from 100 percent chana dal. ‘Sampann’, a Hindi word, means ‘enriched, prosperous, and complete’ and connotes the brand’s purpose to offer that extra nourishment in daily foods. With a view to expand its footprint in the foods category, the consumer products business has adopted the singular strategy of providing tasty and authentic everyday nourishing food, which will cater to the needs of home makers who are looking at providing wholesome food to their family without compromising on taste. With unique nutritional benefits, high palate appeal, stringent sourcing and processing, Tata Sampann products retain the natural goodness of the produce, thus delivering the highest quality and superior sensorial.