Nova Eyewear launches Take The Pledge , Say No to # JUNKLIGHT campaign

Nova Eyewear, the global eyewear brand from the house of Vision RxLab has flagged off its “Take The Pledge, Say No To #JunkLight” campaign on occasion of World Sight Day, which is widely observed on October 11 each year to raise awareness on eye health & eye-care. It is a unique initiative by Nova Eyewear, which attempts to build awareness on the effects of High Energy Visible (HEV) blue light and the need to protect vision against this in today’s digital age. Nova Eyewear which has recently associated with Jacqueline Fernandez, as its global brand ambassador, launched this campaign to create an advocacy among the consumers on the ill effects of harmful blue lights emitted from the electronic devices and say ‘NO” to such junk lights.

HEV blue lights or the junk lights are not only emitted by digital screens but also have other sources within a household, an office set-up or even outdoors. These would be the emissions from LED lights, CFL lights that are used for illumination and even Sun light. Due to continuous exposure to such rays, the eyes become more vulnerable to its ill effects. Therefore, optimum protection from harmful rays becomes necessary to avoid adverse health effects. “Take The Pledge, Say No To #JunkLight” campaign highlights how Blumax; a revolutionary material by Nova Eyewear can protect eyes from harmful UV rays & HEV Blue Light. The campaign will be promoted across all digital platforms of Nova Eyewear such as Instagram, Facebook, Twitter etc. and select optical stores pan India for a month starting from World Sight Day. This product of Nova Eyewear filters the junk lights and ensures comfortable vision.

Nova Eyewear aims to position itself as one of the leading eyewear brands, providing complete eye-care solution for various visual requirements such as leading an active lifestyle, practicing sports, driving, preventing eye-fatigue and optimum outdoor UV protection. At the same time, it also addresses one’s style preference. The core idea of this concept is to position Nova Eyewear as a one-stop solution for all visual needs, offering an array of world-class vision solution technologies for lenses combined with the latest in fashionable frames and sunglasses to the consumers.

Speaking on this occasion, Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab says, “In today’s digital age, it’s important to draw attention to the dangers of prolonged exposure to HEV blue-light and the need for vision protection with preventive solutions like blue-light blocking lenses to avoid adverse health effects.  On occasion of World Sight Day we want to take this message to many through this awareness campaign conducted both online, and offline at various optical stores.”

 

 

About Vision Rx Lab:

Vision Rx Lab is one of the largest ophthalmic Rx lens manufacturers in Asia, offering complete lens solutions with innovative products catering to changing lifestyle & vision needs of the consumers globally. The internationally renowned company, a joint venture of GKB Rx Lens and Essilor, has been producing high quality organic and mineral Rx lenses for around 59 years. The group’s wide range of products also includes fashionable frames and Rx sunglasses.

For more information on Nova range of products, please visit: https://www.novaeyewear.com/

Available in all leading optical retail chains in India.

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