Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ), today announced the launch of its first direct-to-consumer website “CADBURY JOY DELIVERIES” – www.cadburygifting.in.
The new site will allow the company to build its direct-to-consumer credentials and is an opportunity for the company to foray into the e-commerce market by providing an additional channel for consumers to directly connect with the brand.
Having successfully built gifting occasions over the years and created the chocolate gifting category in India, with CADBURY JOY DELIVERIES, Mondelez India aims to build on the opportunity in the corporate gifting segment – especially during festive gifting. At the back of its strong gifting portfolio, the company will enhance the gifting experience for consumers through attractive discounts, multiple location delivery, free shipping; in addition to customization & bulk orders. Corporates can not only purchase the conventional gift packs, but can also further customize it with exclusive e-commerce packs for any occasion.
Speaking on the launch of the website, Abhishek Ahluwalia, e-Commerce Lead, Mondelez India said, “With CADBURY JOY DELIVERIES we will go beyond the contemporary and traditional occasions to create newer gifting avenues for our consumers in the corporate gifting segment. We have identified a massive opportunity in the corporate gifting space that we aim to leverage through this platform. E-commerce is the fastest-growing channel for our business and we’re now looking to accelerate gifting by expanding the assortment to access more occasions. We are focusing our investments strategically on associations that help us develop best in class sales & distribution proficiencies with strong go-to-market capabilities.”
The Company will partner with third parties having the expertise in fulfilling commitments to consumer. For this initiative, the company has partnered with Olympia Industries Limited. Over the coming months, Mondelez India will promote this direct-to-consumer website on platforms like Facebook, LinkedIn and Google, so as to reach out to key corporate decision makers enabling gifting choices at the click of a button.
Link of the website: www.cabdurygifting.in