Presto unveils ‘Abol Tabol’ Merchandise line of products for ‘Abol Tabol Mela 2019’

Presto, the premium personalized gifting brand unveiled “Abol Tabol Merchandise” with live display of ‘Kumro Patas’ and ‘Huko Muko Hangla’ in the presence of Singer Lajbanti Roy, Mr. Anurag Poddar, Director of Presto and Mr. Soumya Jyoti Sen, Creator of ‘Abol Tabol Mela’  on Wednesday afternoon at Presto Store, Quest Mall.

‘Presto – the personalised wonders’ is the merchandise partner of ‘Abol Tabol Mela 2019’. The exclusive collection of the merchandise products includes various products with the ‘Abol Tabol’ (a collection of Bengali poems composed by Sukumar Ray) characters like Kumro Patas, Huko Muko Hangla, Ram Gorurer Chana etc. The famous characters of Abol Tabol would be exhibited through T-Shirts, Key Rings, Rulers, Badges, Mugs and many more for the first time in India. The price of these unique creations starts from Rs. 50 to Rs. 500.

On the occasion, Mr. Anurag Poddar, Director, Presto said, “I am personally very excited to know about the concept of ‘Abol Tabol Mela’ from where we had decided to create merchandise with the famous characters of ‘Abol Tabol’ and took up this as a challenge. Since childhood I have heard about Sukumar Ray and his unique creations and always used to get imaginative while listening to about Abol Tabol and its characters. When this proposal of Presto’s association with this unique concept came to me, I did not even take a minute time and took it up because Presto is always known for innovations and unique creations and emotion is best expressed at Presto. We just wanted to bring our next generation more close to our very own culture through the merchandises that we are creating for this year and have plans to continue every year.”

“Abol Tabol Mela concept has been into my mind since long. I always had uneasiness when I used to see the entire foreign cartoon characters like Shin Chan, Doraemon etc. are getting famous amongst our children, while they are not aware of our very own Kumro Patash, Huko Muko Hangla, Kaath Buro, Ram Goruer Chana – these characters are also very funny and unique. Hence, we create live Abol Tabol characters for the first time in India. Kumro Patash and Huko Muo Hangla amongst other characters from Abol Tabol actually will roam around. Now after two years of Abol Tabol Mela, organizing at Rathtala Maath Kasba, we proudly say that our endeavor towards organizing this fair is fruitful as we can see that children come and perform ‘Abol Tabol’ recitation, Go-As-u-Like etc. We are happy that Abol Tabol is getting famous amongst our next generation. We are thankful to ‘Presto – personalized wonders’ that they have come forward to support this event and creating some of their finest products with Abol Tabol characters”, said Mr. Soumya Jyoti Sen, Creator of ‘Abol Tabol Mela’.

The third edition of “Abol Tabol Mela” is to be held at Kasba Rathtala Ground from 23rd January to 27th January 2019. The timing of the fair will be 12 p.m. to 10 p.m.                                                   

About Presto: Presto is India’s largest player in the field of Personalized Gifts and Souvenirs with a store presence of over 140 Retail outlets across India. Presto also has an e-commerce website whereby customers can buy online from the comfort of their homes. One can choose from a wide range of Photo Mugs, Photo T-Shirts, 3D-Crystals, Photo Clocks, Picture Frames, Softies, Corporate Gifts along with hundreds of other products. It is as easy as that one has to upload pictures and personalize the gifts in easy steps to suit the need of the customer. 

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