The Second edition of COLORSPinkathon Kolkata 2018–Inspiring Partners Bajaj Electricals,India’s biggest women’s run concluded successfully with an overwhelming response of over 3500 women participatingfor the VWash plus 3kms, 5kms& 10kmsand 21 kms of the multi-category run held on Sunday, April1, 2018 at the University of Calcutta Ground, Maidan. A team of30 visually impaired girls, hearing impaired girls, Cancer Sheroes,Baby-wearing mothers and senior citizens enthusiastically joined the run as well.
COLORS Pinkathon – Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancerand other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman, 101 yr old women runner Mann Kaur all the eminent dignitaries flagged off the multi-category run of the SecondEdition of COLORS Pinkathon Kolkata 2018 – Inspiring Partners Bajaj Electricals.
Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative. Said Raj Nayak, COO, Viacom18, “It is heartening to see thousands of women coming together in solidarity to participate in Pinkathon. Women play a vital role in our lives—whether at workplace or at home. We are firm believers of women empowerment, and feel that it is about time that everyone realizes this and urge more women to achieve greatness in all walks of life. We have always celebrated women at Viacom18, and will continue to encourage woman-power!”
Expressing delight on the successful conclusion of the second edition of COLORS Pinkathon Kolkata2018 – Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Kolkata once again for the second time. We were confident that the city and its people will support us and help make this run a humungous success. COLORS Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize ColorsPinkathon ineight cities. More than 3500 women participated today and ran the VWash Plus 3km, 5km, 10km and 21km distances. They ran in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deemed fit and kept them comfortable. The key is to be active and stay fit as well as get our mind to push our bodies beyond the comfort zone.”
ReemaSanghavi, Co-Founder Pinkathon& Managing Director, Maximus MICE & Media Solutions Pvt Ltdsaid,“COLORS Pinkathon has touched and transformed lives of thousands of women who not only participate in the main event but also train under Pinkathon Forever through the year. It’s heartening to see the overwhelming response from the participants and our partners across the spectrum. This motivates us to not only do more in terms what we have to offer but also penetrate deeper in making the marathon bigger and better year after year. We would like to expand our footprint across India and internationally by targeting more cities and countries like Dubai and Singapore in 2018. Besides Kolkata, COLORS Pinkathonhave been organised in Bangalore, Hyderabad and Kathmandu so far and will be held in various other cities like Chennai, Guwahati, Delhi, Mumbai and Pune in the year 2018. The multi-city national event received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated in 2017. Our various initiatives and interesting promo events like Fearless midnight run, the Saree run, baby wearing mother walk and cancer sherotrek encourage women to participate in large numbers along with their friends and families.”
Anant Bajaj – Joint Managing Director – Bajaj Electricals Ltd.said”Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well – being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”
The various Pinkathon mascots of VWash Plus 3Km, 5Km and 10 Km categoriessuccessfully completed their respective runs yet again spreading the message that women can overcome any physical, mental and emotional issues if they focus on their life and take up their health and fitness seriously. Age, disabilities, illnesses or for that matter even clothes are not a deterrent anymore. With the Pinkathon’s one of a kind initiative, every single finisher of ColorsPinkathonKolkata 2018- Inspiring Partners Bajaj Electricalsreceived a beautiful Tsunamika medal, upcycled bag, free gynaec consultation from thehealthcare partner APOLLO GLENEAGLES HOSPITALS KOLKATA and a free mammogram if the participant is above 45yrs of age. The benefit is also transferrable.There were green water stations set up along the route as well as a breast-feeding zone in the holding area for baby wearing mothers.
COLORS PinkathonKolkata received huge response from corporate sponsors like Colors, Bajaj Electricals, VWash Plus, Radisson, Prayatna Foundation, Reebok, Enerzal, APOLLO GLENEAGLES HOSPITALS KOLKATA and ApolloFoundation, Red FM, Bisleri. The focus of India’s biggest women’s only running event is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer.
COLORS Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.
About Maximus Mice & Media Solutions:
Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, SasuralSimarKa, Shakti…AstitvaKeEhsaasKii, Udann, ChakravartinAshokaSamrat, Swaragini, Kasam…TerePyaar Ki, Krishndasi, Kawach…KaaliShaktiyon Se, JhalakDikhhlaJaa, Comedy Nights BachaoTaaza, Nagin 2, Bigg Boss, 24, Shani and Dil Se…Dil Tak amongst others.
About ‘VIACOM 18’:
Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema