Times Network & Association of Mutual Funds in India (AMFI) announce Jan Nivesh, an investor awareness initiative

Times Network, a part of India’s largest media conglomerate, The Times Group and AMFI in a strategic partnership, today announced India’s biggest Mutual Fund awareness campaign, ‘Jan Nivesh’.

Reaching out to millions of Indians the Jan Nivesh campaign will educate, inspire and encourage Indians to change their financial habits to create wealth smartly by investing regularly in Mutual Funds and thus, make every citizen of India an equal participant in India’s economic growth story. The campaign will urge citizens to take a pledge to invest one days income in mutual funds, every month.

MK Anand, MD & CEO, Times Network and A Balasubramanian, Chairman, AMFI & CEO, Birla Sun Life Asset Management Company Ltd. Jointly unveiled the new logo – Jan Nivesh, an investor awareness initiative by AMFI and Times Network.

Stalwarts from the mutual fund industry that included A Balasubramanian, Chairman, AMFI & CEO, Birla Sun Life Asset Management Company Ltd., Nimesh Shah, MD and CEO, ICICI Prudential Asset Management Company, Sundeep Sikka, Executive Director & Chief Executive Officer, Reliance Nippon Life Asset Management Ltd., Anuradha Rao, MD and CEO, SBI Mutual Fund, Nilesh Shah, MD, Kotak Mahindra Asset Management Company, Leo Puri, MD, UTI Asset Management Company Ltd & Kailash Kulkarni, CEO, L&T Investment Management Ltd came together on a panel to discuss ‘Jan Nivesh: Financial Inclusion for the Entire Nation’. The panel was moderated by Nikunj Dalmia, Editor, ET NOW.

Commenting on the partnership, M K Anand, MD & CEO – Times Network, said “Our association with AMFI who represent all registered Asset Management Companies under SEBI will go a long way in assisting Indians to plan their savings in a smarter manner and aid in India’s economic growth in the long run. The Jan Nivesh campaign aims to educate and inspire Indians to review their savings behaviour and consider investing in mutual funds as their main option over the years. The current buoyancy in Indian markets is an added incentive with investors across categories making noteworthy gains. We are proud of this association with AMFI and believe that this endeavour will help the common man Rise with India.”

Mr. A Balasubramanian, Chairman of AMFI commented, “There is a clear case of under-penetration of mutual funds among the households in India. With Jan Nivesh, we aim to reach out to the corners of the country and educate them on the benefits of regular investing in mutual funds.”

Catch India’s biggest mutual fund campaign announcement on ET NOW, India’s leading English Business News channel!


TIMES NETWORK, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW – India’s leading English Business News channel, MIRROR NOW  –  second English General News Channel which is considered to be the gold standard of Impact Journalism; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; MNX and MNX HD – The channel that brings the next level of Hollywood entertainment to India and ZOOM – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.

About ET NOW:

ET NOW, India’s No.1 Business News channel, is a part of the Times Network, the broadcast division of India’s largest media conglomerate, The Times Group. The channel provides breaking news that impacts the market, trading strategies, cutting edge analysis and in-depth interviews. ET NOW is supported by the unmatched resources and expertise of The Economic Times, India’s leading business daily. ET NOW engages with viewers in 16 countries across the globe.

About AMFI:

The Association of Mutual Funds in India (AMFI) is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. AMFI, the association of SEBI registered mutual funds in India of all the registered Asset Management Companies, was incorporated on August 22, 1995, as a non-profit organisation. As of now, all the 42 Asset Management Companies that are registered with SEBI, are its members.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.