/Vivel augments its soap portfolio with a Lotus Oil variant

Vivel augments its soap portfolio with a Lotus Oil variant

Brand:

The genesis of the Lotus Oil variant is deeply rooted in the brand’s core philosophy of Ab Samjhauta Nahin which encourages women to challenge status quo, question timeworn mindsets and the social fabric that tends to stereotype. A Lotus blooms in spite of its environment and hardships. It blooms with beauty and strength. It is everything that a Vivel woman embodies. The Lotus Oil variant celebrates women who have challenged stereotypes, deconstructed norms to rise and succeed against all odds. It encourages women to voice their choices and say ‘Ab Samjhauta Nahin’.

Culture:

The Pink Lotus flower is perhaps the most celebrated flower in many cultures. The flower represents eternity, divinity and self-realization across many cultures. It is the ultimate symbol of purity and beauty. The most striking thing about the lotus is that although it often grows in mud, and returns within it at night, it always flowers beautifully the following day and this makes it a formidable metaphor.

Beauty & Wellness

Various parts of lotus plant N. nucifera viz. the seeds, rhizomes, leaves and flowers have been used traditionally for wellness and beauty.  It is known for skin benefits like moisturisation, restoring skin radiance along with other healing properties and aromatherapy. The components of the lotus flower are protein, iron, linoleic acid, vitamin C, B and phosphorus. The soothing and cooling properties of this essential oil improve skin texture.

 

The Lotus essential oil triggers the sense of smell because of its intensely, earthy, floral, sweet and soft smelling fragrance. As part of aromatherapy, the essential oil is used to reduce anxiety and give a calming effect to the mind.

Vivel Lotus Oil variant with Vitamin E is designed for soft glowing skin. Lotus Oil helps to enhance skin radiance and Vitamin E nourishes skin.

The variant is priced at Rs. 29/- for 100 gms and available across retail outlets in India.