Fri. Aug 23rd, 2019

The Times of Bengal

মানুষের সাথে, মানুষের পাশে

Walkaroo Announces Aamir Khan as its New Brand Ambassador

When it comes to comfort and everyday style, Walkaroo from U4ic
(Euphoric) International, a VKC group company is the perfect footwear choice for all. Adding a new
milestone to the brand, the company today announced a refreshed brand identity with an attitude
and stature that builds preference for the brand amongst the young generation. Aamir Khan, one of
the biggest superstars in the world today has been signed up as Walkaroo’s new brand ambassador.
The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chasers or
millennials with hunger for more – for whom goals are like stars in the sky, forever moving and
countless. Aamir Khan will be seen in the TVC campaign who effectively epitomizes this idea and
continuously strives to achieve new milestones in his career path.
Walkaroo as a footwear brand was conceived and launched in 2013 to embrace the joy of walking. A
high-quality footwear brand that caters to all, with an attractive range of footwear at competitive
prices. The brand, with introduction of new categories offers footwear choices from sports shoes,
lifestyle shoes, casual shoes, sandals, loafers and flip flops for men, women and children.
Reflecting upon Walkaroo’s latest announcement, Mr. Noushad Veluthedath, Managing Director
commented, “We are excited to bring on board Aamir Khan as the brand ambassador as his
personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and
has high regard across the country and beyond. We know that he continuously strives to achieve new
milestones and thus would be a perfect fit for our brand.” Going forward with this association, our
plan is to create a steadfast brand presence by delivering a lasting experience for our consumers.”
Commenting on this association, Aamir Khan said, “I am thrilled to be a part of Walkaroo’s journey
of making youth across India move ahead confidently and comfortably.”
Aamir Khan will be unveiled as the brand ambassador through the release of a TVC featuring him
across Indian TV and digital channels.

The Sports Shoes being introduced by Walkaroo is characterised by a range of products that move in
tandem with market trends but with superior & attractive features.  The lightweight, stretchable
dual tone knitted upper in sports shoes offers not only premium looks but also enhanced
breathability to minimise sweat irritations.  The rubberised EVA soles in the Shoes are designed for
better grip. The range of Lifestyle shoes from Walkaroo have also found higher acceptance in
market because of its flexible rubber outsoles and improved abrasion resistance. The encapsulated
footbed technology in its select range is yet another cutting edge design aspect that gives products
from Walkaroo an extra appeal and higher comfort. The current level of consumer acceptance
indicates that Walkaroo as a brand is well poised to establish itself as a leading footwear brand in
India.

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